Decided that you want some business cards to spread the word about your work, but not sure about what kind of cards would best fit your industry?
In this guide, we are going to cover all the do’s and don’ts when it comes to choosing the right style and font for you.
Why Is Choosing The Right Business Card Font So Important?
Choosing the right font for a business card is something that is often overlooked – it can have a huge impact on how your business car turns out.
Depending on the type of business, the font is crucial in conveying your company’s core message. Whether you’re looking for traditional fonts for a more professional look, or a more playful font to appeal to your customers.
A business card can be the first thing someone sees about your company – making it extremely important to leave a good first impression. A font that is too bold and in your face might put someone off, or, if the font does not catch your eye, it won’t be remembered.
What To Look For In Business Card Fonts
Before you decide on the font you want to represent your business, you need to think about what it is you are selling. If, for example, you are promoting an art gallery, you might select a font that’s more stylish and fancy.
Perhaps you own a plumbing business, in which case you would opt for a font that is clear and professional. There are a number of things to think about when it comes to picking the best font for you.
Readability is arguably the most important factor when creating a good business card. It is crucial to get the best font size and style. No one wants to squint their eyes to try to read a tiny font. Even worse is a font that makes the words hard to understand.
First and foremost, you have to be able to read a business card at a glance and understand what’s being advertised. It needs to be simple yet eye-catching enough for someone to look twice.
Bold or bigger fonts are useful as they are more likely to stay in someone’s mind. Making keywords bold is a great strategy to draw attention to things like your name or the main service being advertised.
A good business card needs to be appealing to the customer. This depends on the business – the same font may be attractive for one company but off-putting for another.
A good example of this would be a business card for a construction company. A bold traditional font that conveys strength and sturdiness is ideal for this industry. It gives a sense of power and professionalism which is appealing for customers looking for this type of work.
The same font and style will not have the same effect for a business card for a family restaurant. Instead, it will give off the cold hostile vibes that would most likely turn people away.
Reflects your brand
It is important to note that business card fonts will represent your company and service, unlike websites or leaflets that may change font depending on the content being written. This makes it critical that you nail it on the head when it comes to choosing a font that reflects your brand.
Fonts are capable of expressing a wide range of emotions for those reading them. Classic fonts such as Times New Roman, Helvetica, and Arial are good for traditional companies. They give a sense of professionalism and inspire trust in the customer.
If your brand focuses on being creative and having a good time, choose a font representing that! No one is going to sign up for an art class if the card advertising it is dull. It should be fun and quirky just like the service you are offering.
The Best Business Card Fonts
A good business card is more than just a way of providing contact information. It introduces the type of business you run and how you are different from the rest. The font plays a key role in delivering this message.
There are a few key differences between font styles. There are sans serif fonts, serif fonts, and script fonts. Sans serif fonts are described as being modern, welcoming and clear. Serif typeface gives a sense of professionalism and trust whereas script fonts are more personal.
Here we have listed some of the best business card fonts and some of the benefits of each style. From the more simple fonts such as Helvetica to the more fancy fonts like Kensington.
Helvetica proves the power of simplicity. It is a classic font that is easy to read without being too overpowering. It can be used to represent a wide range of businesses making it a perfect font for those who do not want to experiment too much.
Arial is another free font that is similar to Helvetica concerning simplicity. The main difference is Arial is a slightly more elegant font which some argue is easier on the eyes.
Remember that you can also choose the size and weight of the font to match your rand. Again it is very readable and is ideal for a business card.
This is a great and light sans-serif font that was created for general-purpose use. This font is great at making headers stand out which is perfect for advertising the name of your company on a business card.
It is bold and elegant making it readable and still appealing to the eyes. This makes it one of the best fonts out there for business cards promoting a variety of services.
Moving on from the more traditional and classical fonts, there are more fancy styles such as Kensington. This font mimics the technique often found in signatures but maintains readability. It is a great option for those in a more creative field.
This font boasts elegance and professionalism whilst expressing a sense of creativity. Of course, you will need to use multiple fonts with this style. A simple sans serif typeface will be perfect for additional information such as addresses and phone numbers.
If you are looking for a fancy font with more of a personal touch, Crystal Sky is an excellent choice. This is another script font that is most effective in a simple business card design.
Often used for the name of a business to convey a more artistic and professional feel. Keep in mind this is not one of the free fonts and will cost extra.
Times New Roman
This list would not be complete if we did not include the grandfather of classical fonts. Times New Roman is a timeless font that has been used for a long time and continues to be a favourite to this day.
The reasons for this are clear, it offers traditional simplicity that is easy to read. It is often used as a secondary font on business cards, for contact information.
This is an example of a sans serif font, others include Georgia and Garamond.
We wanted to include a font that is not well known on this list and came across Trajan Pro. This font is not for everyone but it certainly has a unique style.
Inspired by Ancient Rome, this font gives a sense of power with impressive finesse. Of course, this will not go with every business model but it certainly has a strong personality that could work.
What is the most professional font for business cards?
A serif font is widely regarded as the most professional option for business cards. It is commonly used for professional service businesses such as law firms and accountants. They are popular among this type of business because they give off a sense of confidence and trust.
Which fonts should I avoid for business cards?
A good rule of thumb for which fonts should be avoided for business cards is readability. If you find yourself squinting when trying to read it then it is no good.
Script font is a great option for a personal brand however remember not to go over the top. Try to keep the modern twist to a single line, such as the company name.
Should I use more than one font on my business cards?
The answer to this question depends on the type of business you are promoting. If you are using a serif font then you may not need different fonts. A bold version may work just as well to outline the name of the business.
Those using a signature style font may opt for a simpler font for additional information.
Are Sans Serif Fonts good for business cards?
Yes! Sans serif fonts are great fonts for business cards. They are easy to read with a great friendly and modern feel to them. Remember, there is no such thing as the best font.
Business cards aim to advertise a company but are very different in how they do so. Picking the correct font for you is what matters!