People often forget that business cards serve an important function: sharing your information. Attractive, memorable cards are a fun way to get your brand out there, but they’re pointless if they don’t entice potential clients to reach out to you.
The information you display, and how you display it, can make or break your rapport. But fear not, we experts will show you how it’s done.
Warning: If you take our advice— and we highly recommend that you do— your phone might not stop ringing!
Information You Should Display On Your Business Cards
It’s easy to get caught up in the excitement and go overboard with printed telephone cards. We get it, you want to appeal to as many clients as possible — especially if you’re a start-up or SME. But, overcrowded, cluttered cards will have the opposite effect.
Irrelevant and unnecessary details take up precious space. Your card will become tedious and confusing to read, so your customers could be deterred by it.
So what belongs on a business card, then? Apart from your brand’s logo and tagline, your card should feature your name and your functional job title. This immediately pinpoints who you are and what you do.
For example, ‘computer programmer’ is an all-encompassing term… that means absolutely nothing to clients. Are you a hardware engineer, or a software developer? Do you code websites or databases? If you want to attract the right clientele, you have to be specific.
Once you’ve introduced yourself and your specialisation, let people know how to get a hold of you. It seems simple enough, but so many people make cringe-worthy mistakes with this.
Remember, business cards are not brochures or flyers. Only include useful and relevant information, and then strategically direct customers to the places that they can find out more if need be. Why detail your company’s history, when you can list your website instead?
Keep it simple and professional. Resist the urge to add your Instagram handle if you never maintain your Instagram account, don’t add your mobile number if you don’t take business calls on it, and don’t add your personal Yahoo! email address from 2001.
How Are Telephone Numbers Correctly Set Out On Business Cards?
It’s all fun and games until numbers are added to the mix. You’d think layout doesn’t matter, but many companies disregard formatting and pay for it later.
That said, there is no correct way to set a telephone number on a calling card, but there are some best practices:
- Use ‘+’ not ’00’ to denote your country code or area code. Example: (+XX).
- Reserve brackets for your area code or country code.
- Separate groups of digits with a space or a dash to make your number more legible.
- Use icons or abbreviations (Tel and Mob, or T and M) to differentiate between landlines and mobile numbers.
Most importantly: double-check that your telephone number is correct before your cards are published.
Which Type Of Telephone Number Is The Most Relevant For Cards?
The simple answer is to list your main number, be it a landline or your cell. It was once disreputable to list a mobile telephone number on your company card, but it’s perfectly normal now.
Other Contact Information To Include
There will always be that guy that doesn’t like phone calls – so it’s handy to include more than one way to get in touch with you. Even so, less is always more.
If you want your card to make the greatest impact in the simplest way, include the following:
By this, we mean a professional email address. Sorry, but, ‘email@example.com’ can’t (and won’t) be taken seriously. Don’t add alternative emails either. Doing so could imply that you’re disorganised, or difficult to reach.
Social media icons add a nice touch, but won’t help your cause if you don’t include your active handle(s).
There are many cool ways that you can implement social media into your business cards. In fact, we have a guide that can help you with that. Just please — we are begging you — don’t add your personal accounts to your call cards.
If you have a brick and mortar office or shop, adding your address can increase foot traffic, so don’t overlook this. If not, consider adding your city (or region), so that people know where you’re based. You can also use your area code to pinpoint your location.
What is the correct format for a mobile number on a business card?
Assuming your mobile number is not your main number, the golden rule is to format it in the same style as your office number or landline, for the sake of uniformity. For example, If your landline has a national or area code included, do the same for your mobile.
Should I add an international country code to the phone numbers on my card?
There is no right answer here. If you’re only distributing your cards locally, there isn’t really any need to do this — it’s more important to add your area codes.
However, if you’re publishing your cards on the internet, or handing them to international clients, adding your country’s key will go a long way. No one wants to google what to dial first, so you’ll make it easier for your customers to reach you.
Is There A Wrong Way To Display A Number on A Card?
Examples of formatting mistakes include listing an unbroken string of digits, using slashes or periods to separate digits or groups of numbers, taking up too little or too much space, and choosing OTT decorative fonts. Doing any of these will make your number difficult to read.