Let’s be honest – there’s nothing quite like the buzz of handing someone a business card.
Your contact information printed on high-quality paper, combined with creative card design, can turn a great first impression during a meeting into a successful and professional relationship.
And with such a large selection of stock options and finishes available here at Space Print, we provide you with exactly what you need to spark a personal connection with every business card given out.
Not only are our prices very affordable, but we also get to work fast. Place your order before 10 am for a speedy next day dispatch on many of our business cards options! These are just a few of the reasons why we have been named as one of Australia’s leading online business card printers.
So, you know you want a business card. Great! But what do you put on it to stand out? Keep reading our comprehensive guide to find out!
6 Key Things To Get Printed On Your Business Cards
Out of everything printed on a business card, the logo is the first thing that meets the eye. This is a visual representation of your unique brand which allows customers to recognise your organisation easily.
Having a logo on your business cards gives your brand character and allows clients to associate with you on a creative level.
The name of your business
The most important thing you can put onto your card, your business name is the primary source of contact information for any new client.
Giving the name of your business a large space on the card and ensuring the font is understandable is ideal.
This may seem obvious, but including your personal name and not just your company name is something many forget.
By adding your name you open the chance of a personal connection with people, which is especially important if you are a small business owner.
Your job title
A short few words on what your job entails is preferable on a business card.
Some people may not be very good with names so having that extra information could be a helpful reminder of what your business offers.
Including your website on your card is a great way to show clients how they can find out more about you.
A popular way to save space on your business card is to just include the ‘handles’ instead of the full address.
For example, try ditching the ‘http://’ at the beginning of your website URL. Or for your socials, you can use an ‘@’ sign before your username to condense the amount of text.
You give out a business card for people to contact you, and including all your details in one place makes that super easy.
Go for a business card design that aligns your information to make it clear and well balanced. If you have a preferred method of contact, you can even make that text bold to show this.
Including a physical address in your contact details section also adds credibility to your business. But if you work from home and want to draw a safety line by not including it, you could consider opening a PO box instead.
What Should Be On The Front?
You should display your logo in a prominent way by centring it to make it eye-catching. Your company name and tagline should also be visible on the front of your card. This gives a written representation of your brand to go along with your logo, to really make your business card stand out.
What Should Be On The Back?
The back of your business card is where all your basic contact information should be. The creative layout possibilities are endless!
As important as including all your information is, ensure you don’t overdo it. Cramming in too much text can make your card look messy and unprofessional, not to mention hard to read!
Instead, keep a large amount of white space on the back of your business card to give it a sleek and clean look.
Things To Avoid
Just as there are many important points to include, there are also some things you should steer clear of if you want to create a great business card.
There are few things more humiliating than a customer trying to contact you, but you’ve given them a card printed with your old information.
To prevent this, always ensure your details are up to date. If you do move to a new location or get a new phone number, be sure to update your business card accordingly.
Having a spelling or grammar typo printed on your cards gives a very unprofessional look to your whole business.
Although everyone is prone to mistakes, hiring someone to double-check and proof the copy before its sent out is always a good idea. There is no such thing as being too attentive to detail in these circumstances.
Print that is too small
Small fonts can be hard for the eye to read, and you can’t expect people to go above and beyond to read tiny text printed on a business card.
Make sure to always use a legible sized font, and if you are unsure, a template can provide you with a good starting point. We recommend text to be minimum of 6pt font size.
Having a logo or letter mark on your card can make it unforgettable. However, if it’s blurry or pixellated it can make your card unforgettable – and not in a good way.
Be sure to engage the services of a graphic designer to help you create a text or shape related logo with a high-quality pixel finish that won’t blur once printed.
Lack of branding
Creating a generic business card with the lack of a creative field will make it very similar to the hundreds of others out there.
Customers are much more likely to call you back if you have strong and original branding, so don’t be scared to go bold and give your business card design a unique look.
Business Card Tips For A Professional Look
Keep it simple
Sometimes a minimalistic approach is best, and keeping your business card simple and sleek can attract the most attention.
Creative idea: You could adopt a textured effect, such as foiling or a scodix for your card which still keeps it simple but adds a touch of dimension and class.
Don’t use too many colours
Packing your card with too much colour can make it difficult to look at, and hard to read the text.
Creative idea: try keeping the amount of white space on your card as high as possible. This not only gives a clean look but also opens up space for clients to jot down notes about your company during meetings.
Designing an attractive logo is something to be proud of, so why not use it to your advantage and make it the centre of your card?
Creative idea: use your logo by itself, or alongside other images as the main design focus on your cards. This creates a great visual impression of the services that your company provides.
Generally speaking, if a business card doesn’t have clear text the chances of anyone picking it up again are pretty slim.
Make sure all the text you put on your business card design is within the safety lines whilst being big enough to read, and that the font is clearly legible.
Print on high-quality paper
After deciding what to put on a business card, the choice of printing paper comes next.
Always print on the highest quality stock, like our range here at Space Print for a luxurious finish. If not, you run the risk of cheap-looking card ruining your design and company feel.
Creating a business card design that gives a lasting impression can be difficult at times, but our simple – yet extremely effective – design and printing techniques can save you the cost of having to hire a graphic designer. If you need any more advice on what to put on a business card, request a custom quote with us today!
What makes a business card stand out?
There are so many different ways you can make your business card stand out. The most important thing to remember is to be original and create branding that is unique to your company.
Should you put your ABN on a business card?
There is no legal requirement for this, so adding your ABN to your business card comes down to a personal choice.
Do I need business cards for my small business?
Printing cards for any sized company provides you with a great networking tool alongside other advertising methods.
How can I make unique business cards?
Stay on brand and let your creative flair flow! We have a range of blank templates in various file formats that you can download to start working on your design.