Every business card paper, from everyday board to titanium
Scroll down through five levels. Each paper costs more to make than the one above it. See how thick each card really is, how it feels, and what it suits.
Every business card paper and material, in one scroll. They're ordered by what the raw material costs to make, so the further down you go, the rarer it gets. No prices are shown, because a finished card's price also depends on printing, finishes and quantity.
One tip before you start: gsm is weight, not thickness. Two 350gsm cards can feel quite different in the hand. The edge view under each photo shows how thick the card really is, next to a credit card (the dashed line).
01
Level 1 of 5 16 papers
Everyday
Plain board with no film. Most of these take a pen.
Plain boards with no film on top: kraft, coated artboard, recycled and simple uncoated card, plus tree-free papers made from sugarcane, denim, beer and food waste. Most take a pen or stamp. They suit big runs, appointment cards and loyalty cards.
Everyday 1 of 85
Bagasse (sugarcane) board
Also called sugarcane paper
300gsmWrite on it: Ask usFinishes: Ask us
Thickness varies by maker
A tree-free board made from sugarcane waste, for people who want a natural, unbleached card with a farm-to-paper story.
Bagasse is the fibre left over after sugarcane is crushed for its juice. Instead of being burnt or thrown away, it can be pulped and made into paper and board. One 300gsm grade is made from 100% sugarcane fibre with no wood at all, left in its natural, unbleached colour. Most bagasse board, though, is made for hang tags and food packaging such as plates and cups, not for printing.
Pros
Made from a sugarcane by-product, not trees
Natural, unbleached look
Made in card weights such as 300gsm
Described by the maker as strong and crack resistant
Cons
Rarely offered as a business card
Many sugarcane papers are mostly recycled pulp
Unbleached base softens printed colour
Biodegradable claims come without a named test standard
Read more about Bagasse (sugarcane) board
Read the label carefully. Many papers sold as sugarcane paper are blends. One mill line is only 30% cane pulp, with 60% recycled pulp making up most of the sheet. If the sugarcane story is the reason you want it, ask what share of the fibre is actually cane.
The natural colour is a warm off-white to beige. Because the sheet is unbleached, your design prints onto a tinted base rather than bright white, so expect softer, warmer colour than on a white card. The maker describes it as having high tensile strength and not being easy to crack.
It is rare as a business card. Most of it is made in large mill runs for packaging, so finding a printer with it as card sheets can take some asking. You will also see it called biodegradable, but no test standard is named behind that claim. If you like the idea but want something we print, look at Kraft board or Recycled board in our range.
Feel
Natural fibre, unbleached
Look
Warm natural off-white
Eco
Made from a sugarcane by-product, not wood
Best for
A tree-free story
Not in our range. Ask us and we will point you to the closest card we print.
Everyday 2 of 85
Kraft board
Also called natural brown board
290, 300 and 450gsmWrite on it: Yes, pen and stamp inkFinishes: Full colour 1 or 2 sides on 290gsm; foil and hand-finished techniques on 300 and 450gsm
Thickness varies by maker
A natural brown, uncoated board for businesses that want a raw, handmade look and a card they can write on.
Kraft is unbleached board. It is made from kraft pulp that has not been whitened, so the brown you see is the natural colour of the fibre. The surface is uncoated, with visible pulp. Our Kraft Business Cards use a 290gsm board printed on one or both sides. Heavier 300gsm and 450gsm kraft is made to order in our premium range, where it can take hand-finished techniques such as foil and can be pasted to a second sheet for extra thickness.
Pros
Takes pen and stamp ink, so it suits loyalty cards
Natural, handmade look with visible fibres
Unlaminated, so it can go in kerbside paper recycling
Heavier 300 and 450gsm made to order
Cons
Every colour prints darker and browner on the brown base
No white ink and no spot colours on standard kraft
Photos and fine detail look soft
Read more about Kraft board
In the hand it feels dry and a little rough, with a rustic look. Weight is a poor guide to thickness with kraft. Two kraft boards sold in Australia at about 300gsm measure 0.37mm and 0.51mm, because one of them is made in two layers. If thickness matters to you, ask for a sample.
Because it is uncoated and has no laminate, kraft takes ballpoint, gel pen and stamp ink. That makes it a popular choice for loyalty cards, especially with artisan cafes and independent shops. With no plastic film on it, it can also go in kerbside paper recycling.
The catch is colour. The brown base shows through every ink, so colours print darker and browner than they do on white card. Standard four-colour printing has no white ink, so white text or a white logo is not possible on our standard kraft, and spot colours are not accepted. Photos and fine detail look soft on uncoated board. Darker inks and simple designs work best. If you want an eco card with clean, bright colour, look at the recycled board further down.
350gsmAbout 0.53 mmWrite on it: Back onlyFinishes: Full colour; boards of this kind take foil, emboss and laminate
Edge view, about 0.53 mmDashed line: a credit card
A board with a smooth coated front and a plain uncoated back, so you get a crisp printed face and a back you can write on.
This board is coated on the front only. The coating gives a smooth, slightly shiny face that holds ink well, while the back is left plain and uncoated. A typical board of this kind is a folding boxboard, the same family used for quality cartons. Board makers describe it as light but stiff, because the outer layers are made from chemical pulp and the middle from a bulkier pulp.
Pros
Smooth printed front with a back you can write on
Thick for its weight, about 0.53 to 0.6mm at 350gsm
Light but stiff in the hand
Cons
Coated front will not take stamps, and many pens smear
Write-in areas must go on the uncoated back
Colour printed on the uncoated back looks softer
Read more about Coated one side board
That bulky middle makes it thick for its weight. A typical 350gsm board of this kind is about 0.53 to 0.6mm, against about 0.38mm for a typical 350gsm artboard. It is a good example of why gsm tells you weight, not thickness. Two cards with the same gsm can feel very different between your fingers.
The split surface is the point of this board. The coated front prints sharp, clean colour. The uncoated back takes pen and stamp ink, which suits loyalty and appointment cards where the front carries your brand and the back carries the stamps or the next booking. Boards of this kind also take embossing, foil and laminate.
Know which side is which before you design. The coated front will not take stamps, and many pens slide or smear on it, so keep any write-in area on the back. The uncoated back soaks up more ink than the front, so colour printed on the back looks softer. Ask us if this board sounds like the right fit for your job.
Feel
Smooth front, plain back, stiff
Look
White, slight sheen on the front
Eco
No eco claim
Best for
Loyalty and appointment cards
Not in our range. Ask us and we will point you to the closest card we print.
Everyday 4 of 85
Denim paper
Also called jeans paper or recycled denim paper
90 to 300gsmWrite on it: Ask usFinishes: Screen print, letterpress, foil
Thickness varies by maker
Paper made from old jeans, with a natural blue-grey tone, for brands with a fashion, textile or upcycling story.
Denim paper is made from cotton fibre recovered from worn denim. One maker says its sheet is 100% upcycled denim from post-consumer textile waste, made on a paper machine in weights from 90 to 300gsm. The 300gsm is the weight that suits a business card.
Pros
Upcycles worn denim into paper
Natural blue-grey colour with no added dye
Takes letterpress and foil
Long cotton fibre, described as tear resistant
Cons
Rarely offered as a business card
Blue-grey base mutes full-colour print
Print methods limited to screen, letterpress and foil
Some Denim papers are just a colour name
Read more about Denim paper
The colour comes from the denim itself. The maker describes a natural blue-grey tone, uncoated and with no added dye, so every card has a soft, muted look rather than bright white. Like other cotton papers it is a long-fibre sheet, and the maker says it has high tensile strength and tear resistance.
Printing is the main limit. The maker lists screen printing, letterpress and foil. Those suit simple designs: one or two ink colours, a pressed logo, or a name in metallic foil. Full-colour photos on a blue-grey base will look darker and duller than on white paper, so plan the design around the paper colour rather than fighting it.
Watch the name. Some papers called Denim are simply a blue colour on an ordinary paper, with no jeans fibre in them at all, so ask what the sheet is made from. You may also see it called compostable at end of life, but no standard is named behind that. If you like the idea but want something we print, look at Wild Cotton or Gmund Cotton in our range.
Feel
Uncoated cotton fibre
Look
Muted blue-grey
Eco
Maker says it is made from post-consumer denim
Best for
Fashion, textile and upcycling brands
Not in our range. Ask us and we will point you to the closest card we print.
Everyday 5 of 85
Plain uncoated board
Also called uncoated white board
325gsmWrite on it: Yes, pen and stamp inkFinishes: Full colour; boards of this kind take foil, emboss and laminate
Thickness varies by maker
A bright white board with a natural matt surface and no coating, for a clean card you can write on.
This is a plain white board with no coating and no laminate. The surface is the paper itself, so it has a soft matt look and texture. It is bright white, which keeps a simple design looking clean and crisp.
Pros
Bright white with a natural matt feel
Takes pen and stamp ink
No plastic film on the surface
Cons
Colours print softer than on coated or laminated card
Large solid areas look slightly muted
No film on top to protect the print
Read more about Plain uncoated board
As a guide, a typical bright white uncoated board is about 0.34mm at 300gsm and 0.39mm at 350gsm, while a bulkier uncoated 350gsm sheet can reach 0.47mm. The difference comes from how dense each sheet is. That is why gsm is a measure of weight, not thickness, and why two cards with similar numbers can feel quite different.
Uncoated means writable. Ballpoint, gel pen and stamp ink all take well, so this board suits cards people write on, such as appointment cards. Boards of this kind also take foil, embossing and laminate. One mix-up comes up often: matt laminate is not the same as uncoated. A matt laminated card looks just as soft, but it has a plastic film on top and will not take a stamp. If you need to write on the card, ask for uncoated.
The trade-off is colour. Uncoated paper soaks up more ink, so print standards allow less ink on it and colours come out softer and less vivid than on coated or laminated card. Large solid areas look slightly muted. Ask us if this board sounds right for your job.
Feel
Soft, natural, matt
Look
Bright white, no shine
Eco
No eco claim
Best for
Appointment cards, clean minimal designs
Not in our range. Ask us and we will point you to the closest card we print.
Everyday 6 of 85
Greyboard
Also called chipboard or grey board
About 1mm, around 600gsmAbout 1.00 mmWrite on it: Ask usFinishes: Screen print, opaque white ink, die-cut
Edge view, about 1.00 mmDashed line: a credit card
A thick, rough, 100% recycled board, for people who want a chunky, raw, industrial-looking card.
Greyboard is solid board made from 100% recycled paper. It is the board used for book covers, rigid boxes and backing sheets. It has a rough, matt grey surface and looks clearly recycled. Cards sold as chipboard are more often the brown kraft version, but the grey type exists too.
Pros
100% recycled board
Very thick, about 1mm
Cuts, scores and die-cuts cleanly
Takes screen print and opaque white ink well
Cons
Grey base needs white or bold inks
Rough surface, not smooth or refined
Only some grades carry FSC Recycled certification
Rarely offered as a grey business card
Read more about Greyboard
Thickness is the big appeal. A typical 1mm greyboard weighs about 600gsm, so you get a very thick card from one sheet. In the hand it feels rigid and rugged, with the rough texture of something that is definitely recycled. It cuts, scores, creases and die-cuts cleanly, so shaped cards are possible.
The grey base is the thing to design around. Screen printing works very well on it, especially with an opaque white ink, which lets a logo or name sit bright on the grey. One or two bold ink colours suit it. A design that relies on bright white paper or photos is better on a different card.
On eco, it is 100% recycled fibre, and some grades are FSC Recycled certified. If that certification matters to you, ask for it by name, as not every greyboard carries it. Grey greyboard business cards are rare. If you like the raw look but want something we print, look at Kraft board in our range. For extra thickness, look at STAX layered card.
Feel
Rigid, rough, rugged
Look
Matt grey, visibly recycled
Eco
100% recycled; some grades FSC Recycled
Best for
Raw, industrial or craft brands
Not in our range. Ask us and we will point you to the closest card we print.
Everyday 7 of 85
Uncoated black board
Also called black stock
300gsm (450 and 600gsm further down)Write on it: Not recommended, dark pens barely showFinishes: Foil, foil emboss, edge paint, edge foil; white, silver or gold ink
Thickness varies by maker
A black uncoated board made for metallic foil and white, silver or gold ink, not for full-colour print.
This is a black board with no coating, made to order in our premium range. This stop covers the 300gsm weight. The same black also comes in 450gsm and 600gsm, which you will find further down this page. It is not a cotton paper. As a guide, a typical smooth 280gsm black board is about 0.36mm thick.
Pros
Gold, silver and coloured foils stand out strongly on black
Edge paint and edge foil available
Can be pasted to a second sheet for thickness
Lightest weight in the black range, with 450 and 600gsm above
Cons
No full-colour print, only white, silver or gold ink
White ink is about 80% opaque, so slightly soft
No white letterpress ink
Dark pens barely show, so it is hard to write on
Read more about Uncoated black board
Printing on black works differently from printing on white. Full-colour print does not suit it. On dark stock we can print only white, silver or gold ink, and white ink is about 80% opaque, so it looks slightly soft rather than bright white. There is no white letterpress ink. What works best on black is foil, a thin metallic film pressed onto the card. Gold, silver and coloured foils stand out strongly against black.
Black board also takes foil emboss, and edge paint or edge foil, which colour the cut edges. If you want a pressed-in blind deboss, choose the 450 or 600gsm, because deboss works better on paper over 400gsm. The 300gsm can be pasted to a second sheet to build thickness. Black stock is the look customers ask for most when they want foil or other embellishments.
The board is uncoated, so it absorbs ink rather than letting it sit on top. You can write on it, but a normal dark pen barely shows on black. If you are choosing between weights, the 300gsm is the lightest way into the black range, and the heavier weights open up deboss.
About 0.3mm board, around 390 to 450gsmAbout 0.30 mmWrite on it: Yes, penFinishes: Offset print only, no laser or toner
Edge view, about 0.30 mmDashed line: a credit card
A smooth, waterproof sheet made from mineral powder and plastic, for cards that need to survive wet hands and pockets.
Despite the name, stone paper is not paper. It is calcium carbonate powder, the mineral in chalk and limestone, bound with plastic resin. The mix is usually 60 to 80% mineral and 20 to 40% resin, most often high-density polyethylene. There is no wood fibre in it, so it is tree-free. A card grade is about 0.3mm thick, but it is dense, so it weighs around 390 to 450gsm. It is a good example of gsm being weight, not thickness.
Pros
Waterproof and tear resistant
Tree-free, with no wood fibre
Takes ballpoint, pencil and permanent marker
Smooth surface holds fine detail
Cons
Heat melts it, so no laser or toner printing
Not recyclable in practice, in paper or plastic streams
Not biodegradable, breaks down into microplastics
Complaints about its green claims upheld in three countries
Rarely offered as a business card
Read more about Stone paper
In the hand it is smooth and silky. It is waterproof and tear resistant, and cards have been reported surviving a wash in a trouser pocket. You can write on it with a ballpoint, pencil or permanent marker.
It can be printed by offset. It cannot go through laser printers, copiers or toner presses, because the heat melts it.
The green story needs care. It is often sold as eco-friendly, but there is no objective evidence that it is made from waste stone, and the plastic is more likely new resin made from fossil fuels. It cannot currently be recycled in practice by households, in either paper or plastic recycling. It is not biodegradable or compostable, and left in the environment it breaks down into microplastics. Complaints about its green claims have been upheld by advertising regulators in France, the Netherlands and the UK. If you want a waterproof card we print, look at Rigid PVC or Clear plastic in our range.
Feel
Smooth and silky
Look
Smooth, even surface
Eco
Tree-free, but not recyclable in practice and not biodegradable
Best for
Cards that may get wet
Not in our range. Ask us and we will point you to the closest card we print.
Everyday 9 of 85
Coated artboard
Also called 350gsm artboard. Matt laminate is also called matt cello or celloglaze
350gsmAbout 0.38 mmWrite on it: Economy yes; Matt Cello 1 Side back only; Matt Cello 2 Sides noFinishes: Full colour 1 or 2 sides; matt laminate on 1 or 2 sides
Edge view, about 0.38 mmDashed line: a credit card
The standard smooth business card board, sold unlaminated as Economy or with a matt laminate as Matt Cello.
In the Australian trade, artboard means a coated board made for printing. It is the base of most everyday business cards. We sell our 350gsm board two ways. Economy Business Cards have no laminate, so the board itself is the surface. Matt Cello Business Cards add a thin matt plastic film on one side or both. A typical 350gsm artboard is about 0.37 to 0.4mm thick.
Pros
Smooth, professional card for everyday use and large runs
Matt Cello 1 Side gives a laminated front and writable back
Matt film adds protection and a glare-free look
Economy has no film, so you can write on it
Cons
Matt laminate turns solid black into deep charcoal
Matt film can scuff, most visibly on dark areas
Laminated sides cannot be written on or stamped
Laminated cards cannot go in kerbside recycling
Read more about Coated artboard
Economy feels slick and smooth. Matt Cello feels silky, with a soft, glare-free look, and the film helps protect the print from wear. Both print in full colour on one or both sides. Economy has no film, and you can write and stamp on it. Matt Cello 1 Side has film on the front only, so the back takes pen and stamps, which is why salons, dentists and physios use it for appointment cards. Matt Cello 2 Sides cannot be written on or stamped.
A common mix-up: matt is not the same as uncoated. Matt laminate is a plastic film that looks soft, but stamp ink will not take on it and many pens fail or smear. If your card needs a write-in area, choose Economy or Matt Cello 1 Side, or an uncoated stock.
Matt laminate softens solid black to a deep charcoal, and a screen proof cannot show this. If your design is mostly black or very dark colours, expect it to look slightly lighter. Matt film can also scuff, and scuffs show most on dark areas. A few inks, such as Reflex Blue, Rhodamine Red and Pantone Purple, can shift colour under laminate. Laminated cards cannot go in kerbside recycling.
About 270 and 338gsm (100 and 125lb cover)Write on it: Ask usFinishes: Letterpress, emboss, deboss, foil, screen print
Thickness varies by maker
Two American coloured uncoated papers, one bold and smooth, one flecked and recycled, for people who want colour in the paper itself.
French Paper is a US mill known for coloured papers, and two of its cover stocks suit business cards. Pop-Tone has a smooth finish and a solid core made to hold ink well, in bright colours. Speckletone has a semi-smooth finish with natural flecks and shives, the small bits of fibre that show in the sheet. The mill says Speckletone, launched in 1955, was the first line to introduce 100% recycled paper.
Pros
Bold, bright colours in Pop-Tone
Speckletone is 100% recycled with visible flecks
Takes letterpress, emboss and foil
Pop-Tone runs on offset and toner digital
Cons
Made in the US, rarely stocked in Australia
Speckletone flecks vary from card to card
Uncoated, so printed colours look softer
Rarely offered as a business card
Read more about Pop-Tone and Speckletone
US papers are sold in pounds, not gsm. The card weight is 125lb cover, about 338gsm, and 100lb cover is about 270gsm. The pound figure is measured on a different basis, so do not compare it directly with gsm.
Pop-Tone runs on offset, toner digital and letterpress, and takes embossing, debossing, screen printing and foil. Speckletone's flecks are random by design, so no two cards look exactly alike, which is part of the charm. Like all uncoated paper, printed colours look softer than on coated card, and dark ink on a strong paper colour will shift.
On eco, Pop-Tone is FSC certified and the mill says it is made with hydroelectric power. Speckletone is 100% recycled. Both are made in the US and rarely offered as business cards in Australia. If you like coloured paper but want something we print, look at Colorplan in our range.
Feel
Smooth (Pop-Tone) or semi-smooth and flecked (Speckletone)
Look
Bold colours or flecked naturals
Eco
Pop-Tone FSC; Speckletone 100% recycled
Best for
Colourful, design-led brands
Not in our range. Ask us and we will point you to the closest card we print.
Everyday 11 of 85
Solid bleached board (SBS)
Also sold as Invercote
350 and 400gsmAbout 0.47 mmWrite on it: Ask usFinishes: Laminate, varnish, emboss, hot foil, die-cut
Edge view, about 0.47 mmDashed line: a credit card
A dense, smooth white board made from pure bleached pulp, for crisp full-colour cards that feel tight and strong.
SBS is a premium white board made mainly for high-end packaging and graphics. It is made entirely from bleached chemical pulp, with coatings on the surface. That is different from folding boxboard, a common card board, which has a bulky middle layer of mechanical pulp. With the same pulp all the way through, SBS is denser and stronger.
Pros
Strong and firm, folds and creases cleanly
Smooth surface for crisp full-colour print
Takes laminate, foil and emboss
Food-contact and toy-safety compliant, low odour
Cons
100% virgin fibre, no recycled content
Thinner than other boards at the same gsm
Rarely named as a business card stock
Read more about Solid bleached board (SBS)
That density changes the thickness. A 350gsm SBS is about 0.42 to 0.47mm, while a typical 355gsm folding boxboard is about 0.6mm. So at the same gsm, SBS feels thinner and firmer rather than chunkier. If thickness is what you are after, gsm alone will not tell you.
The surface is smooth and silky, made for sharp print. It runs on offset and digital presses, including HP Indigo, and takes lamination, varnish, embossing, hot foil and die-cutting. It folds and creases cleanly, which suits folded cards. It is also food-contact and toy-safety compliant, with low odour, which is why it is common in premium packaging.
On eco, it carries FSC Mix certification, but it is 100% virgin fibre with no recycled content. It is rarely named as a business card stock, even though it prints sharply. For a smooth white card we print, look at Velvet laminated board in our range.
Feel
Smooth, silky, firm
Look
Bright smooth white
Eco
FSC Mix; 100% virgin fibre
Best for
Sharp full-colour designs
Not in our range. Ask us and we will point you to the closest card we print.
Everyday 12 of 85
Favini Crush
Also called food waste paper, in shades like Citrus, Corn and Grape
120, 250 and 350gsmAbout 0.50 mmWrite on it: Ask usFinishes: Letterpress, foil, emboss, deboss
Edge view, about 0.50 mmDashed line: a credit card
An Italian paper made partly from ground food waste, for food, drink and hospitality brands that want flecks of the real thing.
Crush replaces part of the wood pulp with crushed food by-products such as citrus, coffee, cocoa, corn, grape, kiwi, olive, almond and hazelnut, and each shade is named after its source. The fibre mix is 15% agro-industrial waste and 40% post-consumer recycled content, with the rest new pulp. So it is partly a food-waste paper, not wholly one.
Pros
FSC Mix, with 40% post-consumer recycled fibre
Thick for its weight, about 0.5mm at 350gsm
Takes letterpress, foil and emboss
Visible flecks tell a real food story
Cons
Only 15% of the fibre is food waste
Dark shades do not carry full colour well
Part of the carbon claim rests on offsets
Not every shade is stocked in Australia
Read more about Favini Crush
It has an uncoated vellum finish with visible flecks from the food fibre. It is also thick for its weight: 350gsm is about 0.47 to 0.53mm, around half a millimetre, which gives a solid card from a single sheet. Shades stocked in Australia include Cacao, Kiwi, Olive, Citrus, Corn and Grape.
It runs on offset, toner digital, HP Indigo and letterpress, and takes foil, embossing and debossing. Colour is the thing to watch. Only the lighter Corn and Citrus shades carry full four-colour print well. The darker shades, such as Cocoa and Coffee, suit fewer ink colours or foil. Pick the shade first, then design to it.
Eco is well documented. It is FSC Mix certified and made with certified renewable energy, with part of the carbon claim covered by carbon credits. At least one Australian card printer offers it. If you like the idea but want something we print, look at Recycled board in our range.
Feel
Uncoated vellum, flecked
Look
Natural shades with food flecks
Eco
FSC Mix; 15% food waste, 40% recycled
Best for
Food, drink and hospitality brands
Not in our range. Ask us and we will point you to the closest card we print.
Everyday 13 of 85
Recycled board
ecoStar+ 100% recycled
350gsmAbout 0.40 mmWrite on it: Yes, pen and stamp inkFinishes: Full colour 1 or 2 sides; board suits foil and blind emboss
Edge view, about 0.40 mmDashed line: a credit card
A bright white uncoated board made entirely from recycled post-consumer paper, for a writable card with checked eco credentials.
Our Recycled Business Cards are printed on ecoStar+, an uncoated 350gsm board made from 100% post-consumer waste. That means paper people have already used and thrown away, not offcuts from the mill. It is FSC Recycled certified, carries the EU Ecolabel, is made under ISO 14001 and is acid free.
Bright white, so colours stay clean for a recycled sheet
Takes pen and stamp ink
Can go back in kerbside paper recycling
Board suits foil and blind embossing
Cons
Colours and photos print softer than on coated card
Short recycled fibres crack more if folded
Dry matt surface with no shine, not for a glossy look
Read more about Recycled board
Recycled paper does not have to look grey. This sheet is bright white, so colours stay clean for a recycled stock. The surface is dry and matt, with no shine. At 350gsm it is about 0.4 to 0.45mm thick, a touch thicker than a typical 350gsm coated artboard at about 0.38mm.
Because it is uncoated, it takes ballpoint, gel pen and stamp ink, which suits loyalty and appointment cards. The board is rated for offset, letterpress and laser printing, and it suits foil and blind embossing. With no plastic film, it can go back into kerbside paper recycling. A recycled 350gsm in Bright White or Cream is also made to order in our premium range.
Expect softer colour than on coated or laminated card. Uncoated paper takes less ink, so solid colours and photos look slightly muted. Recycled fibres are shorter, so the board cracks more easily if folded. That does not matter for a flat card, but it does for folded ones.
Feel
Dry, smooth, matt
Look
Bright white, no shine
Eco
100% post-consumer recycled, FSC Recycled, EU Ecolabel. Kerbside recyclable.
Up to 250gsmAbout 0.40 mmWrite on it: Ask usFinishes: Letterpress, blind emboss, hot foil
Edge view, about 0.40 mmDashed line: a credit card
A German paper made with brewery waste and old beer labels, for breweries, bars and anyone in the drinks trade.
Gmund Bier is made from brewer's grains left over from brewing, recycled beer labels and fresh cellulose. The shades are named after beer styles, such as Weizen, Lager, Pils, Ale and Bock, so the colour range runs through pale golds and ambers. For a brewery or bar, the story is printed into the paper itself.
Pros
FSC certified and acid free
Feels thicker than its weight, about 0.4mm
Takes letterpress, blind emboss and hot foil
Natural fit for breweries and bars
Cons
Tops out at 250gsm; thicker cards need pasting
Hard to get in Australia
Uncoated, so printed colours look softer
Paper shade tints everything printed on it
Read more about Beer paper
It is matt and uncoated, with no optical brighteners. It also feels thicker than its weight: the 250gsm sheet is about 0.4mm. That said, 250gsm is the heaviest it comes in. For a firmer card, sheets can be laminated together up to 500gsm on request, which adds a step and a visible join on the edge.
It takes a wide range of printing: offset, letterpress, digital and screen printing, plus blind embossing and hot foil. A blind-embossed logo or a foil name suits the warm shades well. Like all uncoated paper, printed colours look softer than on coated card, and the paper shade tints whatever you print on it.
On eco, it is FSC certified and acid free. It is hard to get in Australia, so check it is still available before you plan a design around it. If you like the idea but want something we print, look at Gmund Cotton in our range.
Feel
Matt, uncoated
Look
Warm beer-coloured shades
Eco
FSC; acid free
Best for
Breweries, bars and drinks brands
Not in our range. Ask us and we will point you to the closest card we print.
Everyday 15 of 85
Koehler Euler coloured board
Also called Koehler Creative Board
270gsm (550gsm also offered)About 0.37 mmWrite on it: Yes, penFinishes: Foil, emboss, spot UV, pasting; white, silver or gold ink on dark colours
Edge view, about 0.37 mmDashed line: a credit card
A recycled board dyed right through in 23 bold colours, so the cut edge matches the face.
Koehler Euler is made by Koehler in Germany from 100% recycled fibre. The colour is dyed into the board, not printed on top, so it is the same colour all the way through and the cut edges match the face. The surface is machine finished with an embossed texture. At 270gsm it is about 0.37mm thick, according to the mill. A 550gsm version is also offered in the same colours.
Pros
100% recycled fibre with Blue Angel, EU Ecolabel and Nordic Swan
Dyed through, so cut edges match the face colour
23 bold colours to choose from
Mill rates it for foil, emboss and spot UV
Cons
Shade and specks can vary between batches
Dark colours take only white, silver or gold ink
Printed colour looks softer on uncoated board
Mill advises a print test first
Read more about Koehler Euler coloured board
There are 23 colours, from Sahara, Sun and Mandarin through Ruby, Magenta and Lavender to Azure, Emerald, Tobacco, Shale and Obsidian. It is made to order in our premium range and is one of the stocks on our Premium Foil and Raised Foil cards. The mill lists hot foil stamping, embossing, spot UV, lamination, die-cutting and pasting two sheets together as suitable, and recommends a print test first.
Its eco credentials are independently certified. It carries the Blue Angel label for board made from 100% waste paper, plus the EU Ecolabel and the Nordic Swan. It is also chlorine free and acid free. The surface is uncoated, so it takes pen, and printed colour looks softer than on coated card.
Two things to plan for. Because it is recycled, the mill notes that shade, surface and speck count can vary between batches, so a reorder may not match the last one exactly. On the dark colours we can print only white, silver or gold ink, so a design on Obsidian or Ecoblack suits foil or metallic ink rather than full-colour print.
Feel
Dry, uncoated, lightly textured
Look
Solid colour right through the board
Eco
100% recycled fibre. Blue Angel, EU Ecolabel, Nordic Swan
270 and 352gsmAbout 0.59 mmWrite on it: Ask usFinishes: Ask us
Edge view, about 0.59 mmDashed line: a credit card
An American premium stationery paper in four textures, for people who want a fine letterhead feel in a thick single-sheet card.
Strathmore Premium is a US premium uncoated stationery paper from Mohawk. It comes in four textures. Wove has a natural vellum surface. Super Smooth is one of the smoothest premium surfaces made. Cambric has a linen impression, and Enhance has a tightly woven raw silk texture. It is the kind of paper used for high-end letterheads and envelopes.
Pros
Thick for its weight, about 0.59mm at 352gsm
Four textures: smooth, wove, linen and silk
30% recycled in most Wove and Cambric shades
Prints on toner digital presses
Cons
Listed as discontinued by an Australian merchant
Only sold in small packs in Australia
Ultimate White shades have no recycled content
Rarely offered as a business card
Read more about Strathmore Premium
It is bulky for its weight. The 352gsm Super Smooth is listed at about 0.59mm, which gives a thick card from a single sheet without any pasting. This is a good example of gsm being weight, not thickness: two papers at the same gsm can feel very different in the hand.
It runs on toner digital presses, and the Super Smooth is laser rated up to 270gsm. As an uncoated paper, printed colours look softer than on coated card, which suits classic, restrained designs: a name, a logo and plenty of white space.
On eco, it is FSC Mix, and the mill says it is made carbon neutral through wind energy. Most Wove and Cambric shades contain 30% post-consumer recycled fibre, but the Ultimate White shades do not. In Australia it is sold in small packs, and one merchant lists it as discontinued with limited stock, so it may be hard to get. If you like the feel but want something we print, look at Wild Cotton or Gmund Cotton in our range.
Feel
Uncoated; smooth, wove, linen or silk texture
Look
Premium uncoated whites
Eco
FSC Mix; 30% recycled in most Wove and Cambric
Best for
Classic stationery look
Not in our range. Ask us and we will point you to the closest card we print.
02
Level 2 of 5 7 papers
Elevated
From here, a thin film or plastic protects the print.
Board with a thin plastic film on top, plus plastic cards. Gloss, matt and velvet laminates sit here, and they are the base for spot UV, Scodix and foil. Film protects the print from splashes and wear. The catch is you cannot write on it, and it cannot go in kerbside recycling.
Elevated 17 of 85
Matt laminated 400gsm artboard
Sold as Premium Business Cards
400gsmWrite on it: NoFinishes: Full colour 1 or 2 sides, matt laminate both sides
Thickness varies by maker
A heavier 400gsm artboard with matt laminate on both sides, for a firmer, silky card in full colour.
This is the same type of coated artboard as Matt Cello, but heavier, at 400gsm instead of 350gsm. It is sold only with matt laminate on both sides. The laminate is a thin plastic film that gives a silky, glare-free finish. We sell it as Premium Business Cards. Premium is our product name, not a separate kind of paper, so if you are comparing printers, compare the weight and the finish rather than the word.
Pros
Noticeably heavier than 350gsm cards
Silky, glare-free matt finish
Laminate helps protect the print from wear
Cons
Cannot be written on or stamped
Matt laminate softens solid black to deep charcoal
Matt film can scuff on dark areas
Not kerbside recyclable
Read more about Matt laminated 400gsm artboard
The extra 50gsm is noticeable in the hand, and the card feels clearly heavier than a 350gsm. As a guide, typical 400gsm artboards measure about 0.41 to 0.46mm before laminate, against about 0.38mm for a typical 350gsm. It prints in full colour on one or both sides.
It suits professional cards with full-colour designs where you want a smooth, muted look rather than shine. The matt film helps protect the print from wear and splashes, though water can still wick in at the raw cut edges. If you want the same silky look with a softer, grippier touch, see velvet further down.
Both sides are laminated, so you cannot write on it or stamp it. Choose Matt Cello 1 Side if you need a writable back. Matt laminate softens solid black to a deep charcoal, which a screen proof cannot show, and matt film can scuff, most visibly on dark areas. Some inks, such as Reflex Blue and Rhodamine Red, can shift colour under laminate. Laminated cards cannot go in kerbside recycling.
420gsmWrite on it: Ballpoint usually, stamps unreliableFinishes: Full colour both sides, coloured foil one side
Thickness varies by maker
A thick 420gsm board with matt laminate on both sides, built for copper, electric blue, red or magenta foil.
This card is a 420gsm coated board with matt laminate on both sides. We use it for our Coloured Foil Business Cards. Foil is a thin metallic film pressed onto the card, and matt laminate is a reliable surface for it, because foil bonds well after laminating. A typical 420gsm coated board is about 0.46mm thick before the film goes on.
Pros
Four foil colours not offered elsewhere in the standard range
Matt laminate is a reliable surface for foil
Heavy 420gsm board
Cons
Only four foil colours
Minimum 500 cards and a longer production time
Matt laminate softens black and can scuff
Not kerbside recyclable
Read more about Matt laminated 420gsm board
The card prints in full colour on both sides, with foil on one side. There are four foil colours: copper, electric blue, red and magenta. None of them is offered elsewhere in our standard range, which otherwise foils in gold, silver, rose gold and holographic on velvet laminate.
The matt film gives a soft, glare-free surface, and the card feels thick and substantial in the hand. Ballpoint usually writes on matt laminate, but stamps are unreliable, so this is not a card for stamp loyalty schemes. The laminate helps protect the print, so the cards hold up well in a wallet.
Plan ahead for this one. The minimum order is 500 cards, and production takes longer than our standard cards. Matt laminate softens solid black to a deep charcoal, which a screen proof cannot show, and it can scuff, most visibly on dark areas. Laminated cards cannot go in kerbside recycling. If gold or silver is what you need, the foil cards on velvet laminate above cover those.
0.5mmAbout 0.50 mmWrite on it: No, unless you add a signature panelFinishes: Full colour, signature panel, hole punch, lanyard slot
Edge view, about 0.50 mmDashed line: a credit card
A 0.5mm rigid plastic card in gloss or matt, for people whose cards need to survive water, wear and years in a wallet.
This is a solid, opaque plastic card, 0.5mm thick, with a gloss or matt surface. It is not paper with a coating, the whole card is plastic. For scale, a credit card or driver licence is about 0.76mm, so this card is thinner and a little more flexible than the cards in your wallet.
Pros
Waterproof and hard to tear
Lasts much longer than paper in a wallet
Signature panels, hole punching and lanyard slots available
Cons
Cannot be written on with a normal pen
Not kerbside recyclable
Colours print lighter than on paper
Can warp in heat above about 60C
Minimum 500 cards per design
Read more about Opaque plastic
Plastic is waterproof and hard to tear, so it suits trades, gyms, hospitality and anyone whose card has to survive the real world, such as a work ute or a busy kitchen. It lasts much longer than paper in a wallet. Options include signature panels, hole punching and lanyard slots.
Colour behaves differently on plastic. Colours print lighter and may not match the same design printed on paper, and a colour shift of about 10% is common. If you need a close brand colour match, allow for this. Ink on plastic can also be more prone to scuffing than ink on paper.
You cannot write on it with a normal pen, so add a signature panel if you need a write-in area. Plastics like PVC can warp above about 60C, so do not leave cards on a car dashboard in summer. No plastic card can go in kerbside recycling, and Australia's packaging body lists rigid PVC as a problem material. The minimum order is 500 cards per design.
Sold as 450gsmAbout 0.50 mmWrite on it: NoFinishes: Full colour 1 or 2 sides, gloss laminate both sides
Edge view, about 0.50 mmDashed line: a credit card
A heavy board with shiny gloss film on both sides, for the brightest colours and photos in the range.
This card is about 400gsm of coated artboard with gloss laminate on both faces. The laminate is a thin plastic film, about 18 to 33 microns per side for typical gloss films. We sell the finished card as 450gsm, but most of the weight above 400gsm is film, not paper. A typical 450gsm laminated card is about 0.5mm thick.
Pros
Brightest colours and most vivid photos in the range
Heavy, firm card
Film helps protect the print from splashes and wear
Cons
Cannot be written on or stamped
Can show scratches and handling marks
Not a base for spot UV
Not kerbside recyclable
Most weight above 400gsm is plastic film
Read more about Gloss laminated board
Gloss laminate gives a shiny, vibrant finish that catches the light. Of all our standard finishes, it makes colours look brightest and photos most vivid, so it suits colourful and image-led designs. It feels smooth and slick in the hand.
Gloss is not the base for our embellished cards. Spot UV is a flat, clear shine on selected areas, and it needs a matt background to show, so our spot UV, Scodix and raised foil cards are built on velvet laminate instead. Some customers simply do not want a shiny card. If you prefer a quieter look, see velvet laminate below or matt laminate above.
Both sides are laminated, so you cannot write on it or stamp it. Gloss laminate can be marked by rough handling, dust and scratches. The film resists splashes, but water can wick in at the raw cut edges. A few inks, such as Reflex Blue and Rhodamine Red, can shift colour under laminate. Laminated cards cannot go in kerbside recycling, so this is not the card for an eco-led brand.
Sold as 450gsmAbout 0.50 mmWrite on it: NoFinishes: Full colour; base for spot UV, Scodix and raised foil
Edge view, about 0.50 mmDashed line: a credit card
A heavy board wrapped in soft-touch velvet laminate, and the base for our spot UV, Scodix and raised foil cards.
Velvet is not a paper. Velvet laminate is a thin, soft-touch plastic film heat-bonded to both sides of about 400gsm coated artboard. We sell the finished card as 450gsm, but most of the weight above 400gsm is film. Typical soft-touch film is about 35 microns per side, and a typical 450gsm laminated card is about 0.5mm thick.
Pros
Soft, grippy feel customers often praise
Base for spot UV, Scodix and raised foil
Film helps protect the print from splashes and wear
Low-sheen look with no glare
Cons
Softens solid black to deep charcoal
Can show fingerprints and scratches on dark designs
Cannot be written on or stamped
Not kerbside recyclable
Most weight above 400gsm is plastic film
Read more about Velvet laminated board
It feels soft and slightly grippy, not slippery, with a silky, low-sheen look. Velvet is the finish customers ask us about most, and the feel is what they mention when they praise it. The film helps protect the print from splashes and wear.
Velvet is also the base for our embellished cards, because effects stand out against its matt surface. Spot UV is a flat, clear shine printed on part of the design. Scodix is a raised, clear gloss you can feel with a fingertip. It is not coloured and it is not an emboss. Gold, Silver and Rose Gold Foil cards add raised metallic foil on top, and Holographic Foil uses a 400gsm velvet card. These effects go on one side of the card.
Velvet has two known weak points. It softens solid black and dark colours to a deep charcoal, which a screen proof cannot show. Standard soft-touch film can also show fingerprints and fine scratches, most of all on dark designs. Both sides are laminated, so treat velvet as not writable and not stampable. Laminated cards cannot go in kerbside recycling.
350gsmAbout 0.41 mmWrite on it: Yes, pen or pencilFinishes: Full colour 1 or 2 sides
Edge view, about 0.41 mmDashed line: a credit card
A bright white uncoated board with a fine woven texture on both sides, for a classic card you can write on.
Linen board is uncoated white paper with a linen texture on both faces, so it looks and feels a little like woven fabric. Our Linen Business Cards use a 350gsm sheet printed on one or both sides. A typical 350gsm linen board measures about 0.41mm, a little thicker than a typical smooth 350gsm artboard at about 0.38mm.
Pros
Classic woven texture on both sides
Easy to write on with pen or pencil
Bright white for a textured paper
Can go in kerbside paper recycling
Cons
Colours and photos print softer than on coated card
Centred logos and tight borders show small cutting shifts
Takes a little longer to make than our basic cards
Read more about Linen board
The texture gives it a distinctive feel and a quality, traditional look. It is bright white for a textured paper, and it suits a classic, understated card. Creative businesses often ask for textured stocks like this one when they want a card that feels like paper rather than plastic film.
Because it is uncoated and has no laminate, it is easy to write on with pen or pencil. That makes it a good choice for appointment cards, or for cards you hand over with a quick note on the back. With no plastic film, it can go in kerbside paper recycling.
Colours and photos print softer on uncoated paper than on smooth coated card, so expect a gentler, more muted result. Plan your layout with trimming in mind. On linen, a centred logo or a tight border makes even a small cutting shift easy to see. If your design depends on exact centring, give borders some room so a small shift does not show.
Plastic, ask us for thickness optionsWrite on it: No, not with a normal penFinishes: Full colour, with white ink backing where needed
Thickness varies by maker
A semi-transparent plastic card with a soft matt surface, like bathroom glass, for a look no paper can match.
Frosted cards are semi-transparent plastic with a soft, matt finish. Light passes through, but you cannot see clearly through the card, a bit like frosted bathroom glass. The whole card is plastic, so it is waterproof and durable. Frosted plastic is made in more than one thickness, so ask us which one suits your job.
Pros
Soft see-through look no paper can match
Hides fingerprints and scuffs better than clear plastic
Waterproof and durable
Cons
Can look grey against dark backgrounds
Light colours need white ink backing
Not for writing on with a normal pen
Not kerbside recyclable
Read more about Frosted plastic
Because it is see-through, a frosted card takes on whatever is behind it. On a white desk it glows. Against a dark sleeve or a black wallet it can look grey. Keep this in mind if your design needs to look crisp and bright in every setting, and think about where people will usually see your card.
Printing on a semi-transparent card needs care. Light colours and fine detail can disappear unless a layer of white ink is printed behind them. When you send your artwork, we check it and flag any elements that need white ink backing before anything is printed. This is a different process from printing on paper, so it is worth asking us about your design early.
The matt surface spreads light, so it hides fingerprints and scuffs better than clear plastic does. Plastic generally does not take a normal pen, so this is not the card for write-in details. It cannot go in kerbside recycling. If you like the toughness of plastic but want a solid white card, see the opaque plastic card above.
Specialty papers from the big paper mills: felt and laid textures, cotton blends, pearl and metallic sheets, plant fibres like hemp, bamboo and cork, and waterproof synthetics. Most are uncoated, so they feel natural and print softer colour. They suit brands that want a card people notice by touch.
Specialty 24 of 85
Uncoated black board
Also called black stock or black card
450 and 600gsmWrite on it: Not recommended, dark pens barely showFinishes: Foil, foil emboss, blind deboss, painted edge, foil edge
Thickness varies by maker
A heavy, plain black paper for foil and deboss designs, for people who want a dark card without a laminate.
This is the heavier version of the 300gsm black you met back in Everyday. Same uncoated black paper, made in 450 and 600gsm. The black is the paper itself, not printed ink, so you are not relying on how ink holds up under a laminate. It is not a cotton paper.
Pros
Foil stands out strongly on black
Heavy enough for a crisp blind deboss
Painted and foil edges available
No laminate, so the black is the paper itself
Cons
No full-colour print, only white, silver or gold ink
White ink is about 80% opaque, so slightly soft
No white letterpress ink
Dark pens barely show, so it is hard to write on
Read more about Uncoated black board
In the hand it is bare, uncoated paper with no film on top. The extra weight is what makes it useful. Blind deboss, a sunken press with no ink, works better on paper over 400gsm, so both weights take a crisp deboss. Foil, foil emboss, painted edges and foil edges are all on offer. The 450gsm can be pasted to a second sheet for an even thicker card. The 600gsm cannot.
It suits a short, bold design: a logo and name in gold, silver or a coloured foil, maybe a debossed mark on the back. Gold foil on black is one of the most requested looks in our customer enquiries.
The catch is ink. On dark paper only white, silver or gold ink can be printed, and white ink is only about 80% opaque, so it looks slightly soft rather than bright white. There is no full colour print and no white letterpress. It is uncoated and takes ink, but a normal dark pen barely shows on black, so it is not a card to write on.
Neenah Royal Sundance, Classic Linen and Classic Crest
US premium uncoated papers by Neenah
About 298 to 352gsmWrite on it: Ask usFinishes: Letterpress (felt)
Thickness varies by maker
Three American uncoated papers, in felt, linen and smooth finishes, for people who want a classic stationery texture.
Neenah is a US mill, and three of its papers turn up on business cards. Royal Sundance Felt has a rich, velvet feel from its felt texture, and is a good choice for letterpress. Classic Linen is patterned after fine linen fabric, with the same finish on both sides. Classic Crest is a smooth uncoated paper, and its Solar White shade is rated 97 brightness.
Pros
Three textures: felt, linen and smooth
Felt texture suits letterpress
Classic Crest comes in 100% recycled versions
Linen pattern on both sides
Cons
Mostly sold from the US
Classic Linen Solar White is creamy, not bright white
Uncoated, so printed colours look softer
Rarely offered as a business card
Read more about Neenah Royal Sundance, Classic Linen and Classic Crest
US papers are sold in pounds rather than gsm. 110lb cover is about 298gsm, and 130lb cover is about 352gsm, which is the card weight Classic Linen is sold at in Australia. Royal Sundance is already offered on cards by at least one Australian printer.
Classic Crest can be used on many laser, inkjet, offset and digital printers. The felt and linen textures work best with simple designs, where the texture is part of the look, and the felt suits a pressed letterpress logo. As with all uncoated paper, printed colours look softer than on coated card. Note that Classic Linen in Solar White leans slightly cream, so if you want bright white, ask to see a sample.
On eco, Classic Crest is sold with 30% post-consumer recycled content, and 100% recycled versions are available in White and Natural White. If you like the linen texture but want something we print, look at Linen board in our range.
Feel
Felt, linen or smooth, uncoated
Look
Warm whites; Solar White leans cream
Eco
Classic Crest sold with 30% or 100% recycled content
Best for
Classic, textured stationery look
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 26 of 85
Wild Cotton
Also called myWild
300 and 450gsm (600gsm in white)About 0.97 mmWrite on it: Yes, penFinishes: Letterpress, blind emboss, deboss, foil (test first), painted edge
Edge view, about 0.97 mmDashed line: a credit card
A soft, creamy Italian paper with 35% cotton, very thick for its weight, made for letterpress and emboss.
Wild is made by Gruppo Cordenons in Italy, now part of Fedrigoni. It is 35% cotton, and 65% virgin cellulose bleached without elemental chlorine. It is uncoated, so there is no coating or film on the surface. Colours include White, Clay, Sand and Green. Black and Brown may be hard to get, so ask before you plan around them.
Pros
Very thick for its weight: 450gsm is almost 1mm
Takes a deep letterpress or emboss impression
Soft, creamy natural-fibre feel
Pens write well on it
FSC Mix and recyclable
Cons
Sensitive to humidity and temperature changes
Foil over 300gsm needs a test first
Lamination needs a test first, so best left bare
Black and Brown may be hard to get
Read more about Wild Cotton
This paper is the clearest proof that gsm is weight, not thickness. The mill puts the 300gsm at about 0.63mm and the 450gsm at about 0.97mm. A typical 450gsm velvet laminated card is about 0.5mm. So the same 450 number can be almost twice as thick. A 600gsm white version also exists, at about 1.2mm.
It feels soft and natural, with a creamy shade. That softness is why it takes a deep letterpress or emboss impression, and it is the paper our Letterpress, Embossed and Painted Edge cards are built on. Pens write well on it. The 300gsm is also offered with flat print on our Cotton Business Cards, and it can be pasted to a second sheet.
Watch out for three things. The mill says it is sensitive to humidity and temperature changes. Foil on weights over 300gsm needs a test first. Lamination also needs testing, so treat it as a bare, natural surface. On the dark colours, only white, silver or gold ink prints.
Bright White, Natural White, Off-White and Soft White
300, 400, 500, 530 and 600gsmWrite on it: Yes, penFinishes: Letterpress (600 Soft White), blind emboss, deboss, foil
Thickness varies by maker
An uncoated white paper with a toothy surface, in the widest weight range here, for emboss, deboss and letterpress.
Textured white is really four papers sold under one family name. Bright White and Natural White come in 300, 500 and 600gsm and are made in the UK or the USA. Off-White comes in 400 and 530gsm and is made in Japan. Soft White comes in 400 and 600gsm and contains cotton and recycled fibres, and it is acid free. All four are FSC certified.
Pros
Widest weight range in one colour family, 300 to 600gsm
Toothy texture suits letterpress and blind emboss
FSC certified across all four lines
Soft White contains cotton and recycled fibre
Cons
Four different papers, so you must pick the exact shade
Colours print softer on uncoated paper
Blind emboss marks the back unless pasted
Read more about Textured white board
All of them are uncoated, with a toothy texture you can feel under your thumb. That surface holds ink rather than sitting it on top, so colours print softer than on a coated card. Being uncoated, it takes pen.
The range is the point. You can pick 300gsm for a light card or go to 600gsm for a heavy one, and stay in the same white look. The 400, 500 and 600gsm weights take blind emboss and deboss. The 600gsm Soft White is a letterpress paper. The 300 and 400gsm can be pasted to a second sheet for extra thickness.
A question we get: will an emboss show on the back? A blind emboss, raised with no ink, leaves a mirror mark on the back unless the card is two or three sheets pasted together. A blind deboss leaves no mark on the back. Because the four lines differ, name the exact shade and weight when you order.
Feel
Toothy, uncoated
Look
Bright, natural, off or soft white
Eco
FSC on all lines; Soft White has cotton and recycled fibre
400 and 600gsmWrite on it: Yes, penFinishes: Foil, foil emboss, blind emboss, blind deboss (600)
Thickness varies by maker
A thick, uncoated grey paper with recycled fibre, for foil and emboss designs that want a cooler tone than black.
Grey comes in two weights, and they are not the same paper. The 400gsm contains cotton and recycled fibres, is FSC certified and is acid free. The 600gsm is made from recycled fibres and is FSC certified. Name the weight you want when you order.
Pros
A rare grey in thick premium weights
Recycled fibre and FSC certified
600gsm takes a crisp blind deboss
400gsm can be pasted for extra thickness
Cons
Printed colour looks softer than on coated card
Ask us before you rely on printed colour
The two weights are different papers, so name the one you want
600gsm cannot be pasted to a second sheet
Read more about Grey board
Both are uncoated, so the surface is bare paper with no film. Grey is a rare colour at these weights. It sits between white and black, which suits designs where black feels too heavy and white feels too plain.
The 400gsm takes foil, foil emboss and blind emboss with foil. Blind deboss works better on paper over 400gsm, so the 600gsm is the one to pick for a crisp sunken mark. The 400gsm can be pasted to a second sheet for a thicker card. The 600gsm cannot. If you do add printed colour, expect it to look softer than on a coated card, as it does on all uncoated paper.
Plan your design around foil. On black and navy paper only white, silver or gold ink prints. If your design relies on printed colour on grey, ask us before you order. Being uncoated, grey takes pen. If you want the same foil and emboss look in white, see textured white above.
Also called Superfine Smooth or Superfine Eggshell
270, 325 and 352gsmAbout 0.43 mmWrite on it: Ask usFinishes: Letterpress on layered sheets
Edge view, about 0.43 mmDashed line: a credit card
A benchmark American uncoated white, for clean, minimal cards with soft, even print.
Mohawk Superfine is a premium uncoated white paper, often called the benchmark for writing, text and cover stocks. It comes in two finishes at the same weights: Smooth, and Eggshell, which has a soft vellum texture. It is known for excellent ink hold-out, meaning ink sits crisply on the surface rather than soaking in. It is made in ultra-white and warm white.
Pros
Smooth and Eggshell finishes
Ink sits crisply on the surface
Digital-certified version suits short runs
Archival, ECF and FSC Mix
Well known on premium business cards
Cons
Not a recycled paper
Single sheets top out at 352gsm; thicker cards are layered
Carbon neutral claim relies on offsets and certificates
Uncoated, so colours look softer than on coated card
Read more about Mohawk Superfine
The 270gsm is about 0.36mm and the 325gsm about 0.43mm. Single sheets top out at 352gsm. Many thick luxury cards sold as 600gsm Superfine are two or more sheets layered together, sometimes with a coloured seam showing at the edge. If you see a very thick Superfine card, it is layered.
A digital-certified version runs on HP Indigo and toner presses, which suits short runs, and the standard sheet runs on offset. Layered Superfine is a popular base for letterpress, because the thick, soft sheet takes a deep impression. As an uncoated paper, colours look softer than on coated card, which suits minimal designs with lots of white space.
On eco, it is FSC Mix, elemental chlorine free and archival. It is sold as carbon neutral, but that claim is based on offsets and renewable energy certificates, and it is not a recycled paper. If you like it but want something we print, look at Gmund Cotton or STAX layered card in our range.
Feel
Smooth or soft eggshell, uncoated
Look
Ultra-white or warm white
Eco
FSC Mix; ECF; archival
Best for
Clean, minimal designs
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 30 of 85
STAX layered card
Also called triplex or coloured-core card
700gsmWrite on it: Yes, penFinishes: Full colour print both sides
Thickness varies by maker
Three sheets glued into one 700gsm card, with a line of colour showing on the edge, for people who want real heft.
STAX is built from two sheets of 250gsm uncoated board glued either side of a coloured sheet. The result is a 700gsm card, twice the weight of a standard 350gsm card. In the trade this is called a triplex or coloured-core card.
Pros
Twice the weight of a standard 350gsm card
Nine seam colours to match a brand
Uncoated, so you can write on it
Small runs from 50 cards
Cons
Colours print softer on uncoated board
No rounded corners
Dispatched weekly, on Fridays
Only the Woody Natural seam is recycled
Read more about STAX layered card
Look at the edge and you see a thin stripe of colour between the white faces. There are nine seam colours: Scarlett Red, Azure Blue, Woody Natural, Onyx Black, Rusty Orange, Sunny Yellow, Taffy Pink, Ivy Green and Violet Purple. The faces are smooth, natural uncoated board, printed full colour on both sides. Because it is uncoated, you can write on it.
If you have asked us for something above 450gsm, like 600 or 700, this is the card to look at. Being uncoated, it has no velvet or gloss laminate on it. Uncoated board also prints colours slightly softer and more muted than a laminated or coated card, so expect less punch on bright brand colours.
Know the limits before you design. The layered build does not support die-cutting, so there are no rounded corners. Orders run from 50 to 200 cards and are dispatched every Friday. Bonded cards can curl, so each batch is checked for it. Only the Woody Natural seam is recycled, not the whole card.
Up to about 190gsmWrite on it: Ask usFinishes: Block and press printing (machine-made grade)
Thickness varies by maker
A novelty tree-free paper made from washed elephant dung fibre, for people who want a card with a story to tell.
Yes, it is real. Makers in Thailand, Sri Lanka and India wash and clean the dung, then turn the fibre into paper. One handmade line is 85% dung fibre mixed with other seasonal farm waste fibres. It is made chlorine and bleach free, and is pH neutral and lignin free.
Pros
Tree-free, with a strong story
Chlorine and bleach free, pH neutral
Flecked natural look
Machine-made grade is smooth enough to print
Cons
About 190gsm at most, below normal card weight
Small packs only, hard to get in volume
The novelty may put off some clients
Read more about Elephant dung paper
The look is natural and flecked, with visible plant fibres. A machine-made version is smooth enough for block and press printing.
It suits a conversation-starter card: a zoo, a wildlife charity, an eco brand or anyone who wants people to ask about their card.
What to watch out for. The heaviest grade on offer is about 190gsm. Most business cards are 250 to 400gsm, so on its own it is thinner and more flexible than a normal card. To make a stiffer card it would need to be pasted onto a backing board. It is usually sold in small packs, so larger runs are hard to source. And a novelty story is not for every client. A law firm may not want to explain where their card came from. If you want a natural, eco-minded card we print, see Recycled board or Kraft board in this guide.
Feel
Natural, fibrous, thinner than card
Look
Flecked natural tones
Eco
Tree-free. Chlorine and bleach free, pH neutral
Best for
Wildlife, zoo and novelty eco cards
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 32 of 85
Holographic and mirror board
Also called metallised board or Mirri board
About 0.25 to 0.38mmAbout 0.30 mmWrite on it: Ask usFinishes: White ink underlay
Edge view, about 0.30 mmDashed line: a credit card
A board with a rainbow hologram or mirror finish over the whole surface, for designs that want the full card to shine.
Holographic board is paper board with a thin layer of aluminium on the surface, embossed with a rainbow pattern, or laminated with holographic film. Mirror board is a film laminated to cast-coated board, giving a mirror finish. This is not the same as holographic foil. Many cards sold as holographic are foil printed onto paper, which only covers parts of the design. Board covers the whole card, edge to edge, with no foil die needed.
Pros
Rainbow or mirror effect across the whole card
No foil die needed for the effect
White ink lets the effect show through chosen areas
Mirror surface resists scratches
Cons
No laser or inkjet printing
Heat above 40C can damage the hologram
Needs white ink under solid colours
Film-laminated grades mix plastic and paper
Read more about Holographic and mirror board
Holographic board comes at about 0.25mm and 0.3mm. A 280gsm mirror board is about 0.38mm.
Printing needs the right press. It runs on offset, flexo and screen, and some digital grades run on specific HP Indigo presses only. It is not suitable for laser or inkjet printing. Ink on a metallic surface is see-through, so solid colours need a white ink layer underneath. The flip side is useful: leave white ink out of chosen areas and the hologram or mirror shows through just there, such as in a logo.
Watch the heat. The hologram sits in a polymer coating that can be damaged by heat, so keep it below 40C. The mirror surface is scratch resistant. Grades with film laminated to board are a mix of plastic and paper. If you like the metallic look but want something we print, look at metal cards in our range.
Feel
Smooth metallic surface
Look
Rainbow hologram or mirror over the whole card
Eco
No eco claim
Best for
Full-card rainbow or mirror effect
Not in our range. Ask us and we will point you to the closest card we print.
An Italian paper coloured right through, with a stone-like, slightly rough feel, for earthy brands and foil or emboss work.
Materica is made by Fedrigoni in Italy. It is a mix of fibres: 40% CTMP, a mechanical wood pulp, plus 25% recycled fibre, 25% virgin fibre bleached without elemental chlorine, and 10% cotton. It is FSC certified and acid free. The colour goes through the whole sheet rather than sitting on the surface. Colours include Limestone Ivory, Kraft, Verdigris Green, Acqua Blue, Pitch Brown, Clay, Gesso White and Cobalt.
Pros
Coloured right through, with a stone-like feel
Mix of recycled fibre, cotton and FSC fibre
Suits letterpress, foil and blind emboss
Natural tones that are hard to find elsewhere
Cons
Not for varnish or lamination without testing
Shade can vary slightly between batches
Rough surface is less suited to fine photos
Read more about Materica
It is uncoated, with a slightly rough surface and visible fibre. The cotton adds to that roughness. Printers describe it as feeling more like a material than a paper, with a stone-like, earthy character.
It takes letterpress, hot foil, blind emboss and deboss, as well as flat colour print. It can also be pasted to a second sheet for a thicker card. The earthy, muted tones are what draw people to it: Gesso, Clay and Verdigris are hard to find in other card papers.
Watch out for two things. The recycled content means the shade can vary slightly from one making to the next, with the odd fibre speck. If you are reordering and need an exact colour match, keep that in mind. The mill also says varnish and plastic laminating must be tested first, so treat it as a bare paper. The rough surface is better for type and logos than for fine photos.
300gsmWrite on it: Yes, penFinishes: Full colour; duplex (pasted to a second sheet)
Thickness varies by maker
A 300gsm recycled paper from Japan in soft natural shades, for people who want a quiet, light card.
Japanese recycled is a 300gsm recycled paper made in Japan. It comes in three soft, natural shades: Ivory, Sand and Stone. It is uncoated, so there is no coating or plastic film on the surface, just the paper itself. It is made to order in our premium range.
Pros
Soft natural shades: Ivory, Sand and Stone
Sold as a recycled paper
Uncoated, so you can write on it
Can be pasted to a second sheet for thickness
Cons
Only 300gsm unless pasted
Lighter than most papers in this section
Colours print softer on uncoated paper
Read more about Japanese recycled paper
At 300gsm it is lighter than most papers in this section, and a little lighter than the 350gsm boards in Everyday. Remember that gsm is weight, not thickness, so the best way to judge a paper is in your hand. Ask for a sample if feel matters to you.
If you want a stiffer card, it can be pasted to a second sheet. This is called a duplex, and it builds one thicker card from two thinner sheets. Because it is uncoated, it takes pen, so it works for cards you write a note on.
What to watch out for. Uncoated paper soaks up more ink than coated card, so colours print softer and more muted. Bold, bright brand colours will look calmer here than on a white coated board. Only one weight is offered. If the shades suit your brand, ask us and we will check what is possible for your design.
Feel
Uncoated, natural paper
Look
Ivory, Sand or Stone
Eco
Sold as recycled paper. No other eco claim
Best for
A quiet card in natural shades
Not in our range. Ask us and we will point you to the closest card we print.
260 to 350gsmAbout 0.34 mmWrite on it: Ask usFinishes: Letterpress, emboss, foil
Edge view, about 0.34 mmDashed line: a credit card
Coloured papers coated with a pearl pigment, for a soft shimmer across the whole card without foil.
These papers carry a pearl, mica-type coating that catches the light. Five well-known names: Cosmos Pearl is a coated pearlescent card, shimmering on both sides. Majestic, from Favini in Italy, has the same finish on both sides and the same colour through the centre of the sheet. Sirio Pearl, from Fedrigoni, is pearl on both sides and dyed through the pulp, in 16 colours. Sirio Pearl Blend is a two-tone board, black on one face and white on the other. Gmund Gold Shimmer comes in twelve golden shades, with a matt back.
Pros
Shimmer on both sides on most grades
Dyed-through colour, so edges match
Two-tone board gives a black and a white face
Takes letterpress, emboss and foil
Cons
Non-porous surfaces need special inks and slow drying
Gold Shimmer has a matt back, no laser or inkjet
Two-tone board needs each face checked separately
Hard to get in Australia
Read more about Pearlescent and shimmer papers
A 300gsm Sirio Pearl is about 0.35mm, and 350gsm about 0.4mm. Where the colour is dyed through, as with Sirio Pearl and Majestic, the edges match the faces.
The shine changes how ink behaves. Some of these surfaces have no porosity, so ink sits on top. Offset needs special inks, and drying can take from 8 hours to more than 24. Gold Shimmer needs at least 48 hours and is not suitable for laser or inkjet. Cosmos Pearl runs on digital laser and litho, and takes embossing and foil. Sirio Pearl takes letterpress, embossing and hot foil. On the two-tone board, ink, foil and pressing need checking separately for each face.
On eco, Cosmos Pearl, Majestic and Sirio Pearl are FSC certified. Sirio Pearl is already offered on business cards by at least one Australian printer.
Feel
Smooth with a soft shimmer
Look
Pearl sheen; golden shades in Gold Shimmer
Eco
FSC (Cosmos Pearl, Majestic, Sirio Pearl)
Best for
Soft shimmer without foil
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 36 of 85
Bamboo paper
Also called bamboo and cotton paper
About 375gsmAbout 0.42 mmWrite on it: Ask usFinishes: Ask us
Edge view, about 0.42 mmDashed line: a credit card
A tree-free paper made mostly from bamboo, for people who want a soft, natural, off-white card.
Bamboo paper is made from bamboo pulp instead of wood. The best-known business card version is 90% bamboo and 10% cotton, sold as a tree-free paper. It is uncoated, with a natural woven texture and a subtle off-white colour.
Pros
Tree-free bamboo fibre
Soft, textured, off-white look
FSC and/or PEFC certified pulp, per the seller
Proven at scale on business cards
Cons
Off-white texture suits lighter designs best
Soft and flexible; some find it flimsy
Specs vary between suppliers
Uncoated, so printed colours look softer
Read more about Bamboo paper
In the hand it has a soft, flexible feel rather than a stiff one. Specs vary by supplier: one version is listed at 16.5pt, about 0.42mm, another at 375gsm. One customer review of a bamboo card said the gsm was not what was specified and the card felt very flimsy. If stiffness matters to you, ask for a sample before you order.
It is printed digitally, and it is best suited to lighter colours and designs because of the natural texture and off-white base. A simple logo and name with plenty of open space works better than heavy ink coverage or large dark areas. As with all uncoated paper, colours look softer than on coated card.
On eco, the printer that sells it says the pulp is FSC and/or PEFC certified. You will also see it called biodegradable, but no test standard is named behind that. It is proven at scale, with hundreds of reviews on one large printer's page. If you like the idea but want something we print, look at Recycled board or Wild Cotton in our range.
Feel
Soft, flexible, woven texture
Look
Subtle off-white
Eco
FSC and/or PEFC certified pulp, per the seller
Best for
Light, natural designs
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 37 of 85
Cork
Also called cork sheet or agglomerated cork
About 1 to 1.5mmAbout 1.50 mmWrite on it: Ask usFinishes: Print or laser engraving
Edge view, about 1.50 mmDashed line: a credit card
A thick, natural cork card, for brands that want something you notice the moment you pick it up.
Cork cards are made from agglomerated cork: small cork granules bonded together into a sheet. It is sold in rolls from 0.8 to 10mm thick, and business cards are usually printed onto 1.5mm cork. Some printers describe their cards as 100% genuine cork.
Pros
Distinctive natural texture
Very thick, about 1.5mm
Can be printed or laser engraved
Offered by several specialty printers
Cons
Bulky in a wallet or cardholder
Many cork sheets are flooring or pinboard grade
Only a few specialty printers offer it
No eco certification for card cork
Read more about Cork
The look and feel is the whole point. It has a distinctive natural cork texture and warm brown colour, and it is far thicker than a paper card. A typical 350gsm artboard is about 0.38mm, so a 1.5mm cork card is roughly four times as thick. That makes it bulky. It will take up more room in a wallet or cardholder, and fewer will fit in a box or a pocket.
Cork cards are either printed digitally or laser engraved. Engraving burns the design into the surface, which gives a darker, natural-looking mark with no ink. Simple, bold designs suit both. The cork grain and thickness also mean these are made by specialty printers rather than on standard business card presses.
Many of the cork rolls on the market are flooring and pinboard grade, made for walls and floors rather than print, so ask what grade a printer uses. A handful of specialty printers overseas offer cork cards. If you like the natural look but want something we print, look at Kraft board in our range.
Feel
Thick, springy cork grain
Look
Warm brown cork texture
Eco
No eco claim
Best for
A distinctive natural look
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 38 of 85
Fedrigoni Splendorgel
Also called Splendorgel Extra White
300 and 340gsmAbout 0.36 mmWrite on it: Yes, penFinishes: Letterpress, emboss, hot foil, thermography, screen
Edge view, about 0.36 mmDashed line: a credit card
A very smooth, very white Italian uncoated paper for people who want crisp, clean print on a plain white card.
Splendorgel is made by the Italian mill Fedrigoni from pure ECF pulp. The mill describes it as extra white, ultra-fine paper with a very smooth and velvety surface. At card weights it is not one single sheet. Weights over 230gsm are laminated on the paper machine while the sheet is being formed, so the card is built from layers bonded together at the mill.
Pros
Very smooth, very white uncoated surface
Keeps fine type and detail sharp
Takes letterpress, foil, emboss and thermography
FSC Mix certified
Cons
Feels thinner than its gsm, about 0.36mm at 340gsm
Card weights are layered at the mill, not one sheet
Hard to find in Australia beyond single sheets
Read more about Fedrigoni Splendorgel
In the hand it is smooth and bright white. It is uncoated, so there is no shine and no plastic film. Fedrigoni says dot gain and print contrast are at the highest levels you can get from an uncoated paper. In plain words, fine type and detail stay sharp.
It takes letterpress, offset, embossing, hot foil, thermography and screen printing. That makes it a good base for a minimal white card with one strong finish, such as a single foil or a blind emboss. Because it is uncoated, you can write on it with a pen.
What to watch out for. It feels thinner than its weight suggests. At 340gsm it is about 0.36mm, while many 300gsm cotton or felt papers are thicker. This is a good example of why gsm is weight, not thickness. If you want a white card that feels heavy in the hand, ask for the thickness, not just the gsm. If you want a premium uncoated white card we print, see Gmund Cotton in this guide.
Feel
Very smooth, velvety, uncoated
Look
Extra white, no shine
Eco
FSC Mix, ECF pulp
Best for
Minimal white cards with fine type
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 39 of 85
Fedrigoni Freelife Vellum
Sister papers: Freelife Felt, Kendo and Cento
300 to 350gsmAbout 0.43 mmWrite on it: Yes, penFinishes: Letterpress, emboss, hot foil, thermography, screen
Edge view, about 0.43 mmDashed line: a credit card
An Italian uncoated card with 40% recycled fibre and a soft vellum surface, for people who want a part-recycled card that still feels premium.
Freelife Vellum is made by Fedrigoni. The mill states the mix: 40% recycled material and 55% other fibre, both FSC certified, plus 5% cotton fibre. It comes in Premium White, White and Ivory. Sister papers in the same family give a felt texture (Freelife Felt) or other surfaces (Kendo, Cento).
Pros
40% recycled fibre, stated by the mill
Bulky, about 0.43mm at 320gsm
Felt and vellum textures in the same family
Takes letterpress, foil and emboss
Cons
Shade can vary slightly between sheets
Small specks from the recycling process can show
Only part recycled, not 100%
Read more about Fedrigoni Freelife Vellum
It is a bulky paper. The 320gsm sheet is about 0.43mm thick, which is more than many papers of the same weight. So it feels solid in the hand without being very heavy. The vellum surface is smooth with a soft, natural feel and no shine.
It takes letterpress, offset, embossing, hot foil, thermography and screen printing. It is uncoated, so you can write on it with a pen. It suits a calm, natural look: a warm white or ivory card with dark ink or a blind emboss.
What to watch out for. Because part of it is recycled, the mill notes slight variation in shade and the odd small speck left from the recycling process. If you need a completely even white, choose a paper with no recycled fibre. The recycled share is 40%, so it is a part-recycled card, not a fully recycled one. If you want a fully recycled card we print, see Recycled board in this guide.
Feel
Smooth vellum, soft and natural, bulky
Look
Premium white, white or ivory, no shine
Eco
40% recycled fibre, FSC certified (mill figure)
Best for
Natural-look cards with a part-recycled story
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 40 of 85
Straw and wheat paper
Also called Gmund Bio Cycle Wheat or agricultural waste paper
300 and 600gsmWrite on it: Yes, penFinishes: Best kept simple, test print first
Thickness varies by maker
A natural card made partly from wheat straw, with flecks you can see and feel, for brands that want a farm-to-table look.
Straw paper replaces part of the wood pulp with straw left over from farming. The best-known version is Gmund Bio Cycle Wheat from Germany. Gmund replaces up to 50% of the wood pulp with wheat straw, and adds about 5% unprocessed Bavarian straw so the flecks show on the surface. The rest is fresh wood fibre, which Gmund uses FSC certified. Other mills make tree-free straw papers from 100% agricultural waste.
Pros
Uses straw left over from farming
Visible flecks give a natural, earthy look
Comes in 300gsm and a heavy 600gsm
Fresh fibre is FSC certified in the Gmund version
Cons
Straw share can be less than half
Digital printing needs a test first
Compostable claims are not backed by a standard
Flecks break up fine detail and solid colour
Read more about Straw and wheat paper
In the hand it feels natural and a little rustic. You can see the straw flecks and feel them under your fingertips. It is uncoated, so there is no shine, and you can write on it with a pen. It comes in 300gsm and a heavy 600gsm.
It suits bakeries, cafes, farms, florists and any brand with an earthy, natural feel. Simple one or two colour designs work best, because the flecks are part of the look.
What to watch out for. "Up to 50%" means the straw share can be lower than half. Some sellers call straw card compostable, but that is not backed by a named standard, so treat it with care. Textured and heavy papers like this can give uneven results on digital presses, and one Australian printer recommends a test print first. The flecks also mean fine detail and solid colour areas will not look fully even. If you want a natural brown card we print, see Kraft board in this guide.
Feel
Natural, flecked, slightly rustic
Look
Visible straw flecks, no shine
Eco
Up to 50% wheat straw, FSC fresh fibre (Gmund)
Best for
Cafes, bakeries, farms and natural brands
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 41 of 85
Hemp paper
Also called hemp blend card or Gmund Hemp
290 to 320gsmAbout 0.50 mmWrite on it: Yes, penFinishes: Letterpress, emboss, foil, screen (Gmund versions)
Edge view, about 0.50 mmDashed line: a credit card
A card with hemp fibre blended into the pulp, for brands that want a plant-fibre story on a natural uncoated card.
Hemp paper is not usually all hemp. It is regular paper pulp with a share of hemp fibre mixed in. The share varies a lot. Gmund Hemp 10% is pure pulp with 10% European hemp. One US card stock is 25% hemp and 75% post-consumer recycled fibre. Another US business card is 30% hemp, 30% recycled and 40% wood fibre. Gmund's Bio Cycle range replaces up to 50% of the wood pulp with fast-growing plant fibre.
Pros
Plant-fibre story with a natural look
Gmund Hemp is about 0.5mm thick at 320gsm
Gmund versions take letterpress, emboss and foil
FSC fresh fibre in the Gmund versions
Cons
Hemp share is often small, 10% to 30%
Gmund Hemp lists no digital printing
Hard to source in Australia
Read more about Hemp paper
The Gmund Hemp 320gsm sheet is about 0.5mm thick, so it feels solid and substantial in the hand. It is uncoated with a natural look and no shine, and you can write on it with a pen. The Gmund versions take letterpress, offset, screen printing, embossing and foil, and their fresh fibre is FSC certified.
It suits wellness brands, natural products, cafes and anyone who wants a plant-fibre card with a soft, earthy feel.
What to watch out for. Check the hemp share before you buy into the story. At 10% to 30%, most of the card is still wood or recycled fibre. One maker says hemp paper is stronger and longer lasting than tree paper, but that is the maker's own claim. Gmund lists no digital printing for its Hemp 10% paper, so short digital runs may not suit it. If you want a natural uncoated card we print, see Recycled board or Kraft board in this guide.
Feel
Natural, uncoated, substantial
Look
Soft natural white or cream, no shine
Eco
FSC fresh fibre in Gmund versions. Hemp share 10% to 30%
Best for
Wellness, natural products and plant-based brands
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 42 of 85
Conqueror Wove, Laid and CX22
Also called Conqueror paper, laid paper or Conqueror Contour
300gsm (Wove, Laid), 250 to 400gsm (CX22)About 0.35 mmWrite on it: Yes, penFinishes: Ask us
Edge view, about 0.35 mmDashed line: a credit card
The classic British stationery paper, for businesses that want business cards to match their letterhead and envelopes.
Conqueror is made by Arjowiggins in the UK and is one of the best-known names in quality stationery. There are several surfaces. Wove is smooth with a warm, cotton-like feel. Laid has the classic fine double lines pressed into the sheet. Contour has a subtle hammered texture. CX22 is ultra-smooth, crisp and silky, made for fine images.
Pros
Well-known stationery name
Matching letterhead and envelopes in the same family
Laid and Contour give real texture, about 0.43mm
CX22 is very smooth for fine images
Cons
Tops out at 300gsm (Wove, Laid) or 400gsm (CX22)
Card weights are FSC Mix, not recycled
Laid lines can read as letterhead, not business card
Read more about Conqueror Wove, Laid and CX22
Thickness depends on the surface. Wove 300gsm is about 0.35mm. Laid and Contour 300gsm are about 0.43mm, because the texture adds bulk. CX22 320gsm is about 0.35mm. The paper is uncoated, so you can write on it with a pen.
Its biggest strength is matching. The same family comes in letterhead and envelope weights, so a law firm, accountant or practice can have cards, letters and envelopes that all look and feel the same. Laid in particular reads as traditional and formal.
What to watch out for. Card weights stop at 300gsm for Wove and Laid, and 400gsm for CX22, so it will not give you a very thick card. The card weights are FSC Mix, not recycled. A fully recycled Laid exists, but only in letterhead weights. Laid lines can look more like letterhead than a business card, which some people love and others find old-fashioned. If you want a textured card we print, see Linen board in this guide.
Feel
Smooth (Wove, CX22) or lightly textured (Laid, Contour)
Look
Classic stationery white, fine laid lines on Laid
Eco
FSC Mix, ECF. Card weights are not recycled
Best for
Cards that match letterhead and envelopes
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 43 of 85
Curious Matter
270 and 380gsmAbout 0.36 mmWrite on it: Ask usFinishes: Foil (trial first), emboss
Edge view, about 0.36 mmDashed line: a credit card
A deeply coloured matt paper with a sandy, velvety surface, now hard to get in Australia.
Curious Matter is part of the Curious Collection from Antalis, made in Europe. Antalis describes the surface as somewhere between silk and sand, with strong pigment. Colours include Goya White, Ibizenca Sand, Andina Grey, Adiron Blue, Desiree Red and Black Truffle.
Pros
A unique sandy, velvety texture
Strong, deep colours
Takes foil and embossing
FSC Mix and ECF
Cons
Discontinued in Australia, limited stock left
Coatings and lamination change the feel
Laser cutting marks the edges
Foil needs a trial first
Read more about Curious Matter
Availability is the first thing to know. It is discontinued in Australia, with limited stock left. The colours on offer depend on remaining stock, and some may sell out before you order. Ask us which colours are still available.
The 270gsm is about 0.37mm thick and the 380gsm about 0.48mm. The feel is the selling point: matt, slightly sandy and soft at the same time. The colours are deep. It takes foil and embossing, though Antalis suggests a trial first for foil. It is certified for digital toner and HP Indigo printing.
Keep it bare. Antalis does not recommend coatings because they change the feel, and lamination can leave a cloudy silvering. Laser cutting leaves visible marks and changes the colour at the cut. If you plan to write on your cards, ask us first. It is FSC Mix and ECF.
Feel
Matt, between silk and sand
Look
Deep, strong colour
Eco
FSC Mix, ECF
Best for
A rich colour with an unusual feel
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 44 of 85
Stardream pearlescent
Also called myStardream or pearl card
285gsmAbout 0.36 mmWrite on it: Not recommended, shiny coating may smearFinishes: Letterpress, blind emboss, foil
Edge view, about 0.36 mmDashed line: a credit card
A mica-coated paper with a pearl shimmer on both sides, for cards that catch the light.
Stardream is made by Gruppo Cordenons in Italy, part of Fedrigoni, and is now sold as myStardream. The shimmer comes from a mica coating. The paper underneath is dyed the same colour as the coating, so the edges match the faces, and both sides have the same colour and finish. Colours include Crystal, Opal, Silver, Gold, Onyx, Fine Gold, Bronze, Azalea, Lapis Lazuli and Antique Gold.
Pros
A real pearl shimmer on both sides
Coloured to the core, so edges match
Takes letterpress, foil and blind emboss
FSC Mix and acid free
Cons
Shiny coated surface may smear pen ink
No recycled content
Lighter than most premium papers
Only one weight, 285gsm
Read more about Stardream pearlescent
At 285gsm it is about 0.36mm thick. That is lighter than most papers in this section, so the look does more work than the weight. The surface is coated and shiny, with a pearl shimmer on both faces.
It takes letterpress, blind embossing and foil. The mill recommends offset printing with UV inks for the best result, and the maker does not back it for laser printing. It is FSC Mix, acid free and made from virgin fibre.
Two things to watch. First, writing: shiny coated surfaces tend to smear pen ink, so it is a poor fit for appointment cards. Second, it has no recycled content. If the shimmer suits your brand, ask us and we will check what is possible.
Feel
Smooth, shiny
Look
Pearl shimmer, same on both sides
Eco
FSC Mix, ECF, acid free, no recycled content
Best for
A shimmering card without foil
Not in our range. Ask us and we will point you to the closest card we print.
Edge view, about 0.34 mmDashed line: a credit card
A paper with a metallic sheen across the whole sheet, no foil or metal in it, for a soft shine.
Curious Metallics is part of the Curious Collection from Antalis, made in Europe. Antalis is clear that it contains no ground metal and is not a foil paper. The surface is a natural vellum with metallic highlights. Colours include Cryogen White, White Gold, Lustre, Galvanised, Gold Leaf, Super Gold, Violette, Nude, Chocolate and Blue Print. Lustre, Violette, Chocolate and Blue Print may be hard to get.
Pros
A metallic sheen without foil
Takes letterpress, foil, emboss and deboss
Wide colour range, from white gold to chocolate
FSC Mix and fully recyclable
Cons
Light for a card at 250gsm, often pasted
Lamination kills the metallic effect
Some colours may be hard to get
Avoid extreme humidity or heat
Read more about Curious Metallics
A common question is metallic paper or foil. Foil is a metallic film pressed onto part of the card, such as a logo. Metallic paper shines across the whole sheet, so the glow is softer and everywhere. You can also combine them, because the paper takes foil.
At 250gsm it is about 0.34mm, and Cryogen White is thinner at about 0.29mm. That is light for a business card, so many people paste two sheets together for a firmer card. It takes letterpress, embossing, debossing, foil and screen print, and it is suited to digital toner and HP Indigo.
Do not laminate it. Antalis says a laminate reduces or removes the metallic effect. It also says to avoid extreme humidity or temperature. It is FSC Mix, ECF and fully recyclable. If the sheen suits your brand, ask us and we will check what is possible.
Feel
Natural vellum surface
Look
Soft metallic sheen across the sheet
Eco
FSC Mix, ECF, fully recyclable
Best for
An all-over shine without foil
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 46 of 85
Keaykolour and Pop'Set
Arjowiggins coloured boards
250 and 300gsm (Keaykolour), 320gsm (Pop'Set)About 0.42 mmWrite on it: Yes, penFinishes: Foil, emboss (Keaykolour)
Edge view, about 0.42 mmDashed line: a credit card
Two coloured uncoated boards from Arjowiggins, for people who want a full-colour paper rather than ink printed on white.
Both are made by Arjowiggins. Keaykolour is described as rich coloured boards and earthy parchments, with a matt finish and a very light texture. Pop'Set is the bright one: a highly pigmented, ultra-smooth board in strong colours like Extra Black, Cosmo Pink and Lime Tonic.
Pros
Colour comes from the paper, not printed ink
Bulky, about 0.40 to 0.42mm
Pop'Set has 30% post-consumer recycled fibre
Keaykolour foils and embosses well
Cons
Pop'Set card weight comes in few colours
Keaykolour is FSC Mix, not recycled
Dark colours need foil or white ink to read
Read more about Keaykolour and Pop'Set
Both are bulky for their weight. Keaykolour 300gsm is about 0.42mm and Pop'Set 320gsm is about 0.40mm, so they feel thicker than a standard artboard of the same gsm. Neither has a shine. Both suit dry toner digital printing, and Pop'Set has an HP Indigo grade.
Keaykolour takes embossing and foiling well, so a gold or white foil on a deep red or grey board works nicely. Pop'Set suits bold, playful brands that want the colour to come from the paper itself. Pop'Set also contains 30% post-consumer recycled fibre and is FSC Mix. Keaykolour is FSC Mix, not recycled. A Keaykolour Parchment version adds long-life archival quality (ISO 9706).
What to watch out for. Light colours are easier to read on. On dark boards, normal ink barely shows, so most people use foil or white ink. Pop'Set card weight comes in a small colour range. And like all uncoated coloured papers, printed colour on top will look softer than on white coated board. If you want a coloured board we print, see Colorplan in this guide.
Feel
Matt, very light texture (Keaykolour) or ultra smooth (Pop'Set)
Look
Colour through the paper, no shine
Eco
FSC Mix. Pop'Set has 30% post-consumer recycled fibre
Best for
Bold coloured cards with foil or white ink
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 47 of 85
Fedrigoni Sirio Color
Also called Sirio coloured board
80 to 700gsm, 350gsm common for cardsAbout 0.40 mmWrite on it: Yes, pen (lighter colours)Finishes: Letterpress, emboss, hot foil, thermography, screen
Edge view, about 0.40 mmDashed line: a credit card
An Italian coloured uncoated board in 42 colours, coloured right through, for people who want a solid colour card.
Sirio Color is made by Fedrigoni from pure ECF pulp. It is pulp-coloured, which means the colour is in the fibre, not printed on top, so the edges match the faces. It comes in 42 colours. The black is made without carbon black. It is smooth, uncoated and sold as long-life archival paper that resists fading in light.
Pros
42 colours, coloured right through the sheet
Recyclability tested to a named standard
Made up to 700gsm in one colour
Resists fading in light
Cons
Plastic lamination can show small defects
Black can rub particles onto white surfaces
Dark colours need foil or white ink
Read more about Fedrigoni Sirio Color
At 350gsm it is about 0.40 to 0.44mm thick, depending on the colour. It is also made up to 700gsm, so a very thick single-colour card is possible without pasting two sheets together.
It takes letterpress, offset, embossing, hot foil, thermography and screen printing. It is FSC Mix, and its recyclability has been tested to a named standard (Aticelca 501:2025). Uncoated, so you can write on the lighter colours with a pen.
What to watch out for. Fedrigoni warns that plastic lamination can show small defects on this paper, so it is best left unlaminated. The black shade can shed some black particles onto white surfaces, worth knowing if your cards sit next to white stationery. On dark colours, ink barely shows, so foil or white ink is the usual choice. If you want a coloured board we print, see Colorplan in this guide.
Feel
Smooth, uncoated
Look
42 solid colours, coloured right through
Eco
FSC Mix. Recyclable to Aticelca 501:2025
Best for
Solid colour cards, foil on coloured board
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 48 of 85
Fedrigoni Tintoretto Gesso
Also called Tintoretto, sister shades Neve, Crema and Camoscio
300 and 350gsmAbout 0.43 mmWrite on it: Yes, penFinishes: Letterpress, emboss, hot foil, thermography, screen
Edge view, about 0.43 mmDashed line: a credit card
A warm off-white Italian card with a felt texture on both sides, for people who want a soft, crafted, artist-paper feel.
Tintoretto is made by Fedrigoni from ECF pulp and is FSC certified. It is felt marked on both sides, which gives a soft, slightly hammered texture, like good watercolour paper. Gesso is the warm off-white shade. The other shades are Neve, Crema and Camoscio.
Pros
Very bulky, about 0.5mm at 350gsm
Felt texture on both sides
Takes letterpress and emboss beautifully
Warm off-white with three other shades
Cons
Texture needs specific press settings
Lamination may show small defects
Texture softens fine lines and solid colour
Read more about Fedrigoni Tintoretto Gesso
It is a very bulky paper. The 300gsm sheet is about 0.43mm thick and the 350gsm is about 0.5mm, much thicker than a smooth paper of the same weight. So it feels generous in the hand without being stiff like a laminated board. It is uncoated, so you can write on it with a pen, and the texture is the same front and back.
It takes letterpress, offset, embossing, hot foil, thermography and screen printing. Letterpress and blind emboss look especially good on it, because the soft felt surface takes an impression well. A digital version, Tintoretto Touch Class, is made for digital presses.
What to watch out for. The mill notes the felt texture needs specific press settings, so not every printer will run it. Lamination may show small defects, so it is best left unlaminated. The texture also softens very fine lines and large solid areas of colour, so simple designs suit it best. If you want a soft textured card we print, see Wild Cotton in this guide.
Feel
Soft felt texture both sides, bulky
Look
Warm off-white, no shine
Eco
FSC certified, ECF pulp
Best for
Letterpress and blind emboss, crafted brands
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 49 of 85
Navy board
Also called navy stock
400gsmWrite on it: Not recommended, dark pens barely showFinishes: Foil, foil emboss
Thickness varies by maker
A deep navy uncoated paper for foil designs, a softer alternative to black.
Navy is a 400gsm uncoated paper in a deep blue. It is not a cotton paper, and it is FSC Mix certified. It is made to order in our premium range.
Pros
A deep navy for foil designs
Takes flat foil and raised foil emboss
Can be pasted for a thicker card
FSC Mix certified
Cons
Only white, silver or gold ink
White ink is about 80% opaque, so slightly soft
No white letterpress ink
Dark pens barely show, so it is hard to write on
Read more about Navy board
Like black, it is a dark paper, and that sets the rules. Only white, silver or gold ink can be printed on it. White ink is about 80% opaque, so it reads slightly soft rather than bright white. Full colour print is not an option.
Where it shines is foil. Gold, silver and coloured foils sit well against deep blue, and it takes both flat foil and raised foil emboss. If black feels too severe for your brand but you still want a dark card with a metallic logo, navy is the one to compare. At 400gsm it has a solid feel, and it can be pasted to a second sheet if you want it thicker.
It is uncoated, so it takes ink, but a normal dark pen will be hard to read on navy. If people will write on your cards, keep that in mind. There is no white letterpress on dark paper either.
0.5mmAbout 0.50 mmWrite on it: NoFinishes: Full colour with white ink backing
Edge view, about 0.50 mmDashed line: a credit card
A see-through 0.5mm plastic card for designs built around transparency.
This card is a sheet of clear plastic, 0.5mm thick. That is about two thirds the thickness of a credit card. Clear cards like this are usually PVC or PET.
Pros
A striking see-through card
Waterproof
Orders from 250 cards
Cons
Light colours and fine text need white ink backing
Shows scratches more than frosted
Cannot be written on
Not recyclable at kerbside
Read more about Clear plastic
Printing on clear works differently from paper. Ink on clear plastic acts like a tint, not solid colour, because light passes through it. White and pale colours nearly vanish unless a layer of white ink is printed behind them. So any light colours or fine text in your design need a white ink backing.
It is waterproof, so it copes with a splash or a damp pocket better than paper. Clear plastic does show scratches and scuffs more than frosted plastic, so a card kept loose in a pocket will show wear sooner. Clear cards of this type can also deform above about 60C, so a hot car dashboard is not a good place for a stack of them.
You cannot write on it with a normal pen, so it is not a card for appointments or notes. It is also not recyclable in kerbside bins. Orders start at 250 cards. At 0.5mm it is also too thick to run through an office printer, so put any names or numbers in the print file. If you want the plastic look with less shine and better scuff resistance, compare frosted plastic.
About 270 to 330gsm, Touche also 24ptAbout 0.30 mmWrite on it: Ask usFinishes: Ask us
Edge view, about 0.30 mmDashed line: a credit card
Papers with a soft-touch or ultra-matt surface made at the mill, for people who want the velvet feel without a laminated film.
Most soft-touch business cards are a board with a thin soft-touch plastic film laminated on top. These papers are different. The soft surface is a coating applied at the paper mill. Neenah Touche has a soft-touch finish and comes in a standard weight and a thick 24pt. Plike from Italy has a plastic-like, velvety surface on both sides. Curious Skin from Arjowiggins has a very even, ultra-matt surface.
Pros
Soft feel built into the paper, no separate film
Curious Skin is made for digital presses
FSC options available
Touche comes in a thick 24pt
Cons
Soft-touch surfaces can scuff over time
Colours can look slightly muted
Sits higher in the range than board with film
Read more about Mill soft-touch papers
In the hand they feel smooth, soft and slightly rubbery, close to a velvet laminated card. Curious Skin 270gsm is about 0.3mm thick. Touche at 13pt is about 0.33mm. Curious Skin is made for digital presses, including HP Indigo.
They suit fashion, beauty and design brands that want a soft, quiet card, especially in dark colours where the matt surface looks deep and rich. Several have FSC options. Touche lists FSC on its mill page, and Curious Skin is FSC Mix.
What to watch out for. Soft-touch surfaces can pick up faint shiny scuff marks over time. Colours under soft-touch can look slightly muted and warm. For writing, a ballpoint or fine permanent marker is the safer choice on soft-touch surfaces. These papers also sit higher in the range than a standard board with film. If you want a soft touch card we print, see Velvet laminated board in this guide.
Feel
Soft, velvety, ultra matt
Look
Deep matt, slightly muted colour
Eco
FSC options (Touche, Curious Skin FSC Mix)
Best for
Fashion, beauty and design brands
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 52 of 85
Gmund Lakepaper Extra
Also called Lakepaper
300 and 350gsmWrite on it: Yes, penFinishes: Letterpress, emboss, hot foil, engraving, screen
Thickness varies by maker
An all-round German uncoated paper with six surfaces, for people who want a Gmund paper that also runs on digital presses.
Lakepaper Extra is made by Gmund, a family paper mill in Bavaria. Gmund calls it an all-rounder for packaging, cards, covers and business stationery. It comes in six different surfaces, so you can choose anything from smooth to textured within one paper family.
Pros
Runs on dry toner digital presses
Six surfaces in one family
Acid free and pH neutral
Takes letterpress, foil, emboss and engraving
Cons
Not for home laser or inkjet printers at card weight
Surfaces differ a lot, samples needed
Mostly sold in small boxes
Read more about Gmund Lakepaper Extra
It is uncoated, with no shine. It is acid free and pH neutral. You can write on it with a pen.
Its strength is how many ways it can be printed. Gmund lists offset, letterpress, digital printing with dry toner, screen printing, embossing, hot foil and engraving. Many premium papers only suit offset or letterpress, so a paper that also runs on digital presses is useful for short runs and for cards with a different name on each.
What to watch out for. Gmund notes that office laser and inkjet printers only suit the lighter weights, not card weights, so do not plan to print your own at home. The six surfaces look and feel quite different from each other, so ask to see samples of the exact surface before you choose. It is mostly sold in small boxes, so supply for larger runs can be slow. If you want a Gmund paper we print, see Gmund Cotton in this guide.
Feel
Uncoated, six surfaces from smooth to textured
Look
Natural white, no shine
Eco
No eco claim. Acid free, pH neutral
Best for
Premium uncoated cards on short digital runs
Not in our range. Ask us and we will point you to the closest card we print.
Specialty 53 of 85
Yupo synthetic paper
Also called polypropylene synthetic paper or waterproof paper
About 160 to 230gsmAbout 0.25 mmWrite on it: Ask usFinishes: Hot foil, letterpress, screen
Edge view, about 0.25 mmDashed line: a credit card
A plastic sheet that looks and prints like paper, for cards that need to survive water, tearing and rough handling.
Yupo is a synthetic paper from Japan. It is made from polypropylene film, finished to look like smooth white paper. People call it waterproof paper. It resists water, tearing and many chemicals.
Pros
Waterproof and tear resistant
Looks like smooth white paper
Takes offset, letterpress, screen and hot foil
Digital press grade available
Cons
Cannot go through laser printers or copiers
Pens may skate on the surface
Contaminates paper recycling
Thinner than a standard paper card
Read more about Yupo synthetic paper
It feels silky smooth, some describe it as slightly toothy, with a matt white look. The 200gsm sheet is about 0.25mm thick, thinner than most paper business cards. It is flexible rather than stiff.
It takes offset, letterpress, screen printing and hot foil. There is also a grade made for HP Indigo digital presses. It suits trades, outdoor businesses, marine, fishing, farms and anyone whose card might end up wet, in a toolbox or in a pocket on a work site.
What to watch out for. Yupo cannot go through laser printers or copiers, because the heat damages it. Writing on it is hit and miss. Pencil and ballpoint can skate across the surface, so test a pen first if writing matters. It is plastic (code 5), so it does not go in paper recycling. Put it in with paper and it contaminates the batch, because it will not pulp. And at card weights it is thinner than a standard 350gsm board. If you want a tough, water-resistant card we print, see Opaque plastic in this guide.
Feel
Silky smooth, flexible, thin
Look
Matt white, paper-like
Eco
Polypropylene (code 5). Not recyclable with paper
Best for
Trades, outdoor and marine businesses
Not in our range. Ask us and we will point you to the closest card we print.
04
Level 4 of 5 13 papers
Fine
From here, pure cotton and colour that runs right through.
Pure cotton, dyed-through colour and unusual surfaces. Cotton is soft and bulky and takes a deep letterpress bite. Colorplan carries its colour right through to the cut edge. Rigid plastic ID cards, magnetic, leather-look and aluminium cards also sit here.
Fine 54 of 85
Rigid PVC and plastic ID cards
Also called credit card style, CR80 or plastic ID cards
0.7mm and 0.76mmAbout 0.76 mmWrite on it: No, stamps do not mark PVCFinishes: Numbering, barcodes, signature panels, magnetic strips, lanyard slots, variable data
Edge view, about 0.76 mmDashed line: a credit card
A solid plastic card the same thickness as a bank card, for memberships, loyalty programs and staff ID.
This is the plastic your bank card and driver licence are made of. Our PVC Business Cards are 0.76mm thick, which is the international ID card standard (ISO/IEC 7810, often called CR80). Our thick plastic ID cards are 0.7mm. Both are rigid PVC, not paper with a plastic film on top.
Pros
Real credit card thickness and feel, 0.76mm
Takes magnetic strips, barcodes, numbering and photos
Every card can carry its own name or number
Waterproof and wipes clean
Cons
Not for writing or stamping
Slightly smaller than a standard 90 x 55mm business card
PVC is not accepted in kerbside recycling
PVC Business Cards start at 1000 cards per design
Read more about Rigid PVC and plastic ID cards
In the hand it feels exactly like a credit card: smooth, stiff and springy. It shrugs off water and wipes clean. One thing surprises people. The credit card format is 85.6 x 54mm, a little smaller than a standard 90 x 55mm business card.
Where PVC earns its place is the extras paper cannot carry. You can add sequential numbering, barcodes, signature panels, lanyard slots, magnetic strips and variable data, so every card can have its own name or number. That makes it the format for membership cards, loyalty programs, VIP passes and staff ID. ID cards with names and photos can be ordered from a single card. PVC Business Cards start at 1000 cards per design.
What to watch out for. Do not plan on writing or stamping on it, because stamp ink does not mark PVC. Heat above about 60C can make PVC deform. Manufacturers quote a life of about 2 to 3 years of regular use. And PVC (plastic code 3) cannot go in the yellow recycling bin, so if eco credentials matter to your brand, a paper card is the better fit.
Feel
Smooth, stiff and springy, like a bank card
Look
Clean plastic, full colour print
Eco
PVC (code 3) cannot go in the yellow bin
Best for
Memberships, loyalty programs, VIP passes, staff ID
300 and 600gsmWrite on it: Ask usFinishes: Letterpress, emboss, foil, white ink
Thickness varies by maker
Paper with dried grass fibre mixed through it, for people who want a flecked, natural-looking card on a certified, recyclable sheet.
Grass paper replaces part of the wood pulp with dried grass fibre. How much varies. One German mill's version, Gmund Bio Cycle Chlorophyll, is up to 50% grass and comes in 300 and 600gsm. Other grass papers are described only as a blend of cellulose and grass, so if the grass share matters to you, ask for the number.
Pros
FSC certified and recyclable with normal paper
Up to 50% grass fibre
Takes letterpress, emboss and foil
Visible flecks give a natural look
Cons
Strong green base shifts printed colours
Heavy texture and flecks blur fine detail
Grass share varies and is often unstated
Rarely offered as a business card
Read more about Grass paper
The types look quite different. The Gmund sheet is a vivid green, heavily textured and flecked, so the grass is part of the look. Another grass paper has a smoother satin finish. On a strongly green sheet, printed colours shift towards green, and heavy flecks and texture break up fine lines and small text. Bold, simple designs work best.
It takes a wide range of printing: digital, offset, letterpress and screen printing, plus embossing and foil. The green Gmund sheet has been printed in Australia with white and black digital ink, hot foil, letterpress and blind embossing. A foil logo or a pressed mark on the green is a clean way to use it.
On eco, this is one of the better-documented specialty papers. The grass sheets are FSC certified, and one is free of optical brighteners and recyclable in normal paper recycling. It is rare as a business card, though. If you like the idea but want something we print, look at Recycled board or Kraft board in our range.
Feel
Textured and flecked
Look
Vivid green with visible fibres
Eco
FSC certified; recyclable with paper
Best for
Bold, simple designs on green
Not in our range. Ask us and we will point you to the closest card we print.
Fine 56 of 85
Translucent vellum 200gsm
Also called tracing paper or translucent paper
200gsmWrite on it: Ask usFinishes: Foil (test first), duplex over another card
Thickness varies by maker
A see-through paper with a frosted glass look, best used as a top layer over another card.
Translucent vellum is a real paper, not plastic. Papers like this get their see-through look from heavily refined fibres, packed so tightly that light passes through. We offer it at 200gsm in White, Shimmery Silver and Shimmery Gold.
Pros
Frosted glass look no other paper gives
Shimmery Silver and Shimmery Gold options
Can be pasted over another card for layered designs
Cons
Thin and flexible as a single sheet
Sensitive to heat and humidity, can curl
Blind embossing can turn milky
Anything printed on the back shows through
Read more about Translucent vellum 200gsm
It looks like frosted glass. Hold it up and you can see light and shapes through it. It is chosen for its look, not its thickness, and at 200gsm it is thin. A similar 210gsm translucent paper is about 0.17 to 0.19mm, roughly half the thickness of a typical 350gsm card. On its own it bends easily, so it can be pasted over another card as a duplex, with the print underneath showing through.
Vellum suits designers, stationery and brands that want a light, layered look rather than a heavy card. The Shimmery Silver and Shimmery Gold colours add a sheen to the sheet itself.
What to watch out for. Translucent papers are sensitive to heat and humidity and can curl or warp. Blind embossing can turn milky, and hot foil needs a test first. Ask for a printed sample before you commit to a full run, and plan the design for a see-through sheet: anything printed on the back will show through to the front.
Feel
Thin, smooth and crisp
Look
Frosted glass, see-through
Eco
No eco claim
Best for
Layered designs, stationery, light and airy brands
Not in our range. Ask us and we will point you to the closest card we print.
Fine 57 of 85
Gmund Cotton 300 and 450gsm
Also called 100% cotton or cotton rag
300 and 450gsmWrite on it: Yes, penFinishes: Foil, blind emboss, deboss, duplex (300gsm)
Thickness varies by maker
Pure cotton paper from Germany, soft and bulky, for cards that take foil, emboss or deboss beautifully.
Gmund Cotton is made from pure cotton by Gmund in Germany. The mill says the cotton is a second cut, pre-consumer recycled raw material, and only high-grade US cotton fibres are used. This stop covers the 300 and 450gsm weights. The heavy 600gsm has its own stop later on the page, as the classic letterpress card.
Pros
100% cotton, soft and bulky in the hand
Made from pre-consumer recycled cotton
Pens write well on it
Six colours at 300gsm
Cons
Soft surface dents and scratches easily
Cotton specks and light spots are normal
Metallic foil can oxidise unless protected
Colours print softer than on coated board
Read more about Gmund Cotton 300 and 450gsm
It feels very soft, and the mill describes it as double volume, meaning it is bulky for its weight. The 300gsm comes in six colours: Linen Cream, Max White, Natural Beige, New Grey, Gentlemen Blue and Power Blue. The 450gsm comes in Max White and Natural Beige.
Cotton is uncoated, so pens write well on it. It suits foil, blind emboss and deboss, and the 300gsm can be pasted to a second sheet for a thicker duplex card. Uncoated paper prints softer colour than a coated board, so expect a calmer, more natural look rather than punchy colour.
What to watch out for. The soft surface dents and scratches easily, and small cotton dust specks and light spots are normal in pure cotton paper. Metallic foil can oxidise over time unless it is protected. The darker colours (New Grey, Gentlemen Blue, Power Blue) may be limited to white, silver or gold ink, because only those print well on dark paper. It is acid free.
0.5, 0.6 and 0.8mmAbout 0.60 mmWrite on it: Ask usFinishes: Matt or gloss laminate
Edge view, about 0.60 mmDashed line: a credit card
A flexible magnet with a printed face, for businesses that want their card stuck on the client's fridge or filing cabinet.
A magnetic business card is a thin, flexible magnet sheet with a white printable face on top. Some are a magnet sheet made for digital printing. Others have a laminated paper face bonded to the magnet. A common build is a 0.5mm magnet layer with a white matt face, about 0.6mm in total.
Pros
Sticks to fridges and cabinets, stays in view
Waterproof and reusable
No sticky residue when removed
Thicker 0.8mm option for a stronger hold
Cons
Heavy and thick for a wallet
Not recyclable with paper
Not the card to hand out at events
Read more about Magnetic business cards
Thicknesses run from 0.5mm to 0.8mm. Thicker magnets hold better, and 0.8mm is suggested for a stronger hold on powder-coated surfaces, like some fridges and cabinets. The face is usually matt or gloss laminated. The cards are waterproof and reusable, and they come off without leaving sticky marks.
The point of a magnet card is that it stays in view. It suits plumbers, electricians, pest control, pizza shops, cleaners, vets and any business people need to call again months later. Several Australian printers make them.
What to watch out for. A magnet card is heavy and thick for a wallet, so people tend to put it straight on the fridge, which is the idea, but it is not the card to hand out at a networking event. It is not paper, so it does not go in paper recycling. If you want a card that lasts for years in a wallet or kitchen drawer, see Rigid PVC in this guide.
Feel
Flexible, heavy, thick
Look
Matt or gloss printed face
Eco
No eco claim. Not paper, so not paper recyclable
Best for
Trades and home services people call again
Not in our range. Ask us and we will point you to the closest card we print.
Fine 59 of 85
Synaps OM synthetic paper
Also called polyester synthetic paper or tear-proof paper
230, 300 and 450gsmAbout 0.25 mmWrite on it: Yes, penFinishes: Ask us
Edge view, about 0.25 mmDashed line: a credit card
A writable polyester synthetic paper from Agfa, for cards that need to be waterproof but still take a pen.
Synaps is a synthetic paper made by Agfa from polyester, with no PVC in it. It is waterproof and tear-proof, and it stays flat and stable when wet or warm. The maker says its smooth, silky surface gives the look and feel of a luxury paper.
Pros
Takes ballpoint, marker and pencil
Waterproof and tear-proof
Prints with normal offset inks and HP Indigo
Certified 15% recycled polyester content
Cons
OM grade is not for toner or laser
Only 15% recycled, the rest is new plastic
Special order, slow to source in Australia
Read more about Synaps OM synthetic paper
It comes in several thicknesses. The 300gsm sheet is about 0.25mm and the 450gsm sheet is about 0.36mm, which is closer to a standard card. It prints by offset with normal offset inks, on HP Indigo digital presses, and with UV and water-based inkjet.
Its big advantage over many synthetics is writing. Agfa states it works with ballpoint pens, markers and pencils. That makes it handy for appointment cards, loyalty cards, tags and any card you might write a note on and then hand to someone working outdoors.
What to watch out for. The OM grade is not made for dry toner or laser printers. A separate grade, Synaps XM, is the one for toner. It contains at least 15% recycled polyester, certified by RecyClass, but the other 85% or so is new plastic, and there is no easy way to recycle it after use. It is a special-order sheet, so it can be slow to source in Australia. If you want a tough plastic card we print, see Opaque plastic in this guide.
Not in our range. Ask us and we will point you to the closest card we print.
Fine 60 of 85
Colorplan Extracted 270gsm
Also called GF Smith Extracted or coffee cup paper
270gsmAbout 0.37 mmWrite on it: Yes, penFinishes: Foil, emboss, die cut, letterpress, duplex
Edge view, about 0.37 mmDashed line: a credit card
A coloured GF Smith paper made from 100% recycled fibre, a quarter of it from used coffee cups.
Colorplan Extracted is made in the UK from 100% recycled fibre, and 25% of that is post-consumer coffee cup pulp. It comes in ten colours: Cloud Nine, Chalk, Dusk, Cuckoo, Taupe, Jungle, Matcha, Fox, Twilight and Permanent Marker. It replaced an older range called Extract.
Pros
100% recycled fibre, a quarter from used coffee cups
Ten modern colours
Takes foil, emboss, die cut and letterpress
Uncoated, so you can write on it
Cons
Only 270gsm, a thick card needs a duplex
Only ten colours, far fewer than standard Colorplan
Colours print softer than on coated board
Read more about Colorplan Extracted 270gsm
The 270gsm is about 0.37mm thick. That is about as thick as a typical 350gsm artboard at about 0.38mm, even though the gsm is lower. This is a good example of why gsm is weight, not thickness. The surface is smooth with a light vellum feel. Ask for a sample if feel matters to you. It is uncoated, so you can write on it.
Extracted takes foil, emboss, die cutting and letterpress. It only comes in 270gsm, so if you want a heavier card, two sheets can be pasted together as a duplex. That also lets you pair two colours, one on each side.
What to watch out for. There are ten colours, so if you need a close brand colour match, standard Colorplan has a far wider range. As with every uncoated paper, printed colour looks softer than on a coated board.
Feel
Smooth, uncoated, about 0.37mm
Look
Ten muted, modern colours
Eco
100% recycled fibre, 25% from coffee cups
Best for
Eco minded brands that want colour and texture
Not in our range. Ask us and we will point you to the closest card we print.
Fine 61 of 85
Cotton board 450 and 500gsm
Also called cotton card or natural white cotton
450 and 500gsmWrite on it: Yes, penFinishes: Foil, raised foil, blind emboss, deboss, duplex (450gsm)
Thickness varies by maker
A thick, soft natural white cotton card, FSC certified, for foil, emboss and deboss.
These are unbranded cotton boards in Natural White. The 450gsm is made in Japan and the 500gsm in Italy, and both are FSC certified. The 500gsm is also acid free. There is also an 800gsm version, which has its own stop later on the page.
Pros
FSC certified
Soft natural fibre feel
Good base for deboss, emboss and foil
Pens write well on it
Cons
Only one colour, Natural White
No laminate, so it can scuff
Colours and photos print softer than on coated board
Read more about Cotton board 450 and 500gsm
The surface is uncoated natural fibre, soft to the touch. Being uncoated, it takes pen well, which helps if you write notes or appointment times on your cards. If you are comparing it with a 450gsm velvet card, note the difference: velvet is about 400gsm board plus a thin plastic film, while this card is all paper.
The 450gsm takes foil, raised foil, blind emboss and deboss, and it can be pasted to a second sheet for a thicker duplex card. Deboss, pressed in without ink, works best on paper over 400gsm, so both weights are a good base for it. For flat printing, uncoated cotton prints softer colour than coated board, so photos and bright brand colours will look gentler.
What to watch out for. Only one colour is offered, Natural White. Do not choose between these and other stocks by gsm alone, because gsm is weight, not thickness. Ask for a sample if thickness matters to you. These are paper cards, so there is no laminate to protect them from scuffs.
Fabric, needs a board backerWrite on it: Ask usFinishes: Ask us
Thickness varies by maker
A leather-look plastic fabric that people sometimes ask about for cards, though it is a fabric, not a card material.
Faux leather, also called PU leather, is a fabric coated with polyurethane plastic to look like leather. It is sold by the metre for upholstery, bags and craft, and you can buy it at Australian fabric stores.
Pros
Leather look without animal hide
Soft, rich feel
Easy to buy by the metre in Australia
Cons
Fabric, not a card, needs a stiff backer
Finished business cards are very hard to find
Plastic, with no eco certification
Read more about Faux leather
It is soft and flexible like fabric. On its own it is far too floppy to be a business card. To work as a card it would need to be bonded to a stiff board or plastic core, then cut to size. That adds extra steps to every card.
People usually ask about it because they want a card that feels rich, soft and a bit luxurious, or they want the look of leather without using animal hide. Those are fair goals, and there are card materials that get closer with less fuss.
What to watch out for. Faux leather is plastic. Calling it vegan leather says it is not from an animal, but it is not an eco claim, and it carries no eco certification. Finished faux leather business cards are very hard to find, so most people who want this look end up choosing a soft-touch card, a dark textured paper or real leather instead. If leather matters to your brand, a leather card holder with a paper card inside is a common answer. If you want a card with a soft, rich feel we print, see Velvet laminated board in this guide.
Feel
Soft fabric, needs a stiff backer
Look
Leather look
Eco
No eco claim. Polyurethane plastic
Best for
Leather look without animal hide
Not in our range. Ask us and we will point you to the closest card we print.
Fine 63 of 85
GF Smith Colorplan 270 and 350gsm
Also called Colorplan or coloured board
270 and 350gsmAbout 0.36 mmWrite on it: Yes, penFinishes: Foil, blind emboss, letterpress, die cut, duplex (270gsm)
Edge view, about 0.36 mmDashed line: a credit card
The widest colour range in this guide, dyed right through, for cards where the paper itself is the brand colour.
Colorplan is made by James Cropper in the UK for GF Smith, from 100% FSC certified virgin fibre. It is coloured right through to the core, so the cut edge matches the face. We offer 55 colours at 270gsm and 24 at 350gsm, from Bright White and Pale Grey to Racing Green, Scarlet and Ebony Black.
Pros
55 colours at 270gsm, the widest range here
Dyed through, so edges match the face
Excellent for foil, emboss and letterpress
Duplex two colours into a thick 540gsm card
Cons
Dark shades limited to white, silver or gold ink
Some shades fade faster in sunlight
No recycled content
350gsm comes in only 24 colours
Read more about GF Smith Colorplan 270 and 350gsm
The surface is uncoated with a subtle vellum texture, smooth but not shiny. GF Smith gives the 270gsm as about 0.37mm and the 350gsm as about 0.46mm. Two 270gsm sheets can be pasted into a 540gsm duplex for a much thicker card, and you can pair two different colours, one on each side.
Colorplan is a favourite for foil, blind emboss, letterpress and die cutting. Blind emboss with pale gold foil on Colorplan Mist, or black foil emboss on duplexed Colorplan Smoke, are typical of what it does well. With 55 shades, it is a good place to start if you want the card itself in your brand colour rather than printing a colour onto white.
What to watch out for. On dark shades only white, silver or gold ink prints well, so plan dark cards around foil or those inks. Some shades fade faster in sunlight than others, with Purple rated lowest in GF Smith's own tests, which matters for cards on display. Colorplan has no recycled content. If that matters, look at Colorplan Extracted. The 350gsm comes in fewer colours than the 270gsm.
Feel
Smooth uncoated with a subtle vellum texture
Look
Solid colour, dyed through to the edge
Eco
FSC Mix, virgin fibre, no recycled content. Acid free
A handmade 100% cotton rag sheet from India with soft, feathered edges, for people who want a card that looks made by hand.
Khadi is handmade paper from India, made from 100% long-fibre cotton rag. Each sheet is tub sized with gelatine, which seals the surface, and it is acid free, so it lasts. The card weight is 320gsm. The big difference from machine-made cotton is the edge: every sheet has a real deckle, the soft, uneven edge left when paper is formed by hand.
Pros
100% cotton rag, acid free and archival
Real handmade deckle edges
Card weight at 320gsm
Every sheet is slightly different
Cons
Most cut cards lose the deckle edge
Uneven thickness and a rough surface
Fine type and flat colour print less crisply
Rarely offered as a printed business card
Read more about Handmade cotton rag with deckle edges
In the hand it feels rough and toothy, much like a watercolour sheet. Because each sheet is made by hand, the surface and thickness are not as even as a mill-made board. That is the charm, and also the limit. Fine type and large flat areas of colour will not sit as crisply as they do on a smooth sheet, and uncoated paper prints softer colour in general.
Watch the edges. Business cards are cut from large sheets, so most cards in a run end up with clean cut edges. A deckle usually survives only where a card meets the edge of the original sheet. If the deckle is the reason you want this paper, talk to your printer about layout before you commit. It is sold mainly as an art paper in small packs, and it is rarely offered as a printed business card.
If you like the idea of a soft, cotton feel but need clean, even cards, our 100% cotton 600gsm board is the closest card in our range.
Feel
Rough, toothy and soft, like watercolour paper
Look
Natural white with uneven, feathered deckle edges
Eco
No eco claim
Best for
Artists, makers and wedding or craft businesses
Not in our range. Ask us and we will point you to the closest card we print.
Fine 65 of 85
Anodised aluminium metal cards
Also called aluminium or engraved metal cards
0.2 to 0.5mmWrite on it: Not recommendedFinishes: Laser engraving
Thickness varies by maker
A light, coloured metal card with crisp laser engraved detail, the entry point to metal.
Anodised aluminium is aluminium with a coloured oxide surface. Anodising is an electrochemical process, and the oxide becomes part of the metal itself, so the colour cannot chip or peel like paint. Blanks for business cards usually run from about 0.2 to 0.5mm thick. Our Metal Business Cards are quoted job by job, so ask which metal and thickness your quote uses.
Pros
A real metal card, much lighter than steel
Laser engraving gives crisp silver detail
Anodised colour cannot chip or peel
Aluminium is endlessly recyclable as a material
Cons
Thin aluminium bends
Cut edges can be bare or sharp on some blanks
Mostly one colour engraving, not full colour
Not a card for writing on
Read more about Anodised aluminium metal cards
It is much lighter than steel. A card weighs about 2.5g at 0.2mm and about 6g at 0.5mm. Like any metal card it is cool to the touch. Black is the most popular colour.
Decoration is usually laser engraving. The laser removes the coloured coating and leaves a sharp silver-white mark, so a black card with a silver logo and name is the classic look. Detail is crisp, but this is mostly a one colour effect rather than full colour print. Metal cards are quoted from 50 cards per design.
What to watch out for. Thin aluminium bends, so it is less rigid than steel. On some blanks the cut edges are not anodised and can show bare metal or feel sharp. Treat it as a card you hand over, not one you write on. Aluminium itself can be recycled over and over without loss of quality.
A tree-free paper made from the leftover stems and leaves of banana plants, for people drawn to unusual plant-fibre papers.
Banana fibre paper is made from the agricultural by-products of banana plants, the parts left over once the fruit is harvested. It is made both by hand and on machines, and it comes in weights from 60 up to 300gsm. It is acid free. The maker describes the fibre as strong.
Pros
Made from banana-plant waste, not trees
Acid free
Available up to card weight, 300gsm
An unusual story to tell
Cons
Lighter weights are translucent, so print can show through
Compostable claims have no named standard
Hard to find in Australia
Rarely offered as a printed business card
Read more about Banana fibre paper
Only the 300gsm end of that range is card weight. Lighter sheets are closer to writing paper than to a card. The fibre is also described as translucent, so at lighter weights printing on one side can show through to the other. Ask to see the exact weight before you design a two-sided card.
Like other uncoated plant papers, it prints softer colour than a coated board, so muted tones and simple layouts tend to suit it best. Some banana papers are sold as recyclable and compostable, but those claims come without a named standard, so treat them with care. Banana paper is mostly made in India, it is hard to find in Australia, and it is rarely offered as a printed business card.
If you want a natural, earthy card that is easy to print and reorder, our Kraft board and Recycled board are the closest cards in our range.
Feel
Natural plant-fibre paper
Look
Organic, uneven fibre texture
Eco
Uses banana-plant waste; compostable claims have no named standard
Best for
Eco brands and food or farming businesses with a story to tell
Not in our range. Ask us and we will point you to the closest card we print.
05
Level 5 of 5 19 papers
Rare
From here, the heaviest papers and materials beyond paper.
The materials that cost the most to make: the heaviest cotton, mill-made layered boards, seed paper, wood, leather, acrylic and metals from steel to titanium. They are thick, heavy or rigid. They suit small runs where each card matters more than the count.
Rare 67 of 85
Gmund Colors Matt 300 and 350gsm
Also called Gmund Matt
300 and 350gsmWrite on it: Yes, penFinishes: Letterpress, foil, blind emboss, duplex (300gsm)
Thickness varies by maker
A German through-dyed paper with a refined matt texture and a deep colour range, for understated colour cards.
Gmund Colors Matt is made by Gmund in Germany from through-dyed natural fibres, with a visible texture and natural depth of colour. The mill makes 54 shades. We offer 39 of them at 300gsm and 4 at 350gsm. One side is slightly more textured than the other.
Pros
Through-dyed with a refined matt texture
39 colours at 300gsm
FSC certified and Cradle to Cradle Material Health Silver
Takes letterpress, foil and emboss
Cons
Large solid full colour areas are best avoided
Dark colours take only white, silver or gold ink
Surface can vary slightly between batches
Only 4 colours at 350gsm
Read more about Gmund Colors Matt 300 and 350gsm
It looks rich and quiet. The colour sits in the fibre rather than on top, so the cut edge matches the face. The surface is matt and gently textured. Ask for a sample if you want to compare it with another stock.
It takes letterpress, hot foil and blind embossing well, and the 300gsm can be pasted to a second sheet for a thicker duplex card. It is uncoated, so pens write on it. Dark colours take white, silver or gold ink, so foil is a natural partner for the deeper shades.
What to watch out for. For flat full colour print, large solid areas are best avoided. The mill notes the surface can vary slightly from one making to the next, so a reorder months later may feel very slightly different. Only four colours come in 350gsm. On the eco side, the range is FSC certified and Cradle to Cradle Certified Material Health Silver, and it is sold as vegan, acid free and pH neutral.
Feel
Matt with a gentle visible texture
Look
Deep, through-dyed colour
Eco
FSC certified, Cradle to Cradle Material Health Silver, acid free
118 to 490gsm, 368gsm common for cardsAbout 0.27 mmWrite on it: Ask usFinishes: Ask us
Edge view, about 0.27 mmDashed line: a credit card
A plastic sheet with a clay coating that looks and feels like matt paper, for cards that need to shrug off water and grease.
Polyart is made by Arjobex from high density polyethylene (HDPE) film with a clay coating on top. The maker says it looks, feels, prints and converts like a premium matt-coated paper. Underneath it is plastic, so it resists water, tearing, grease and chemicals.
Pros
Looks and feels like matt-coated paper
Water, tear, grease and chemical resistant
Digital press grades for short runs
Heavy grades up to 490gsm
Cons
Test a pen before you rely on writing
No recycled content
Sits higher in the range than other synthetics
Read more about Polyart synthetic paper
Weights run from 118gsm up to 490gsm. The 368gsm sheet is about 0.27mm thick and the 490gsm is about 0.35mm, so the heaviest grade comes close to a standard paper business card in thickness. It is flexible rather than stiff.
Unlike many synthetics, Polyart has grades made for dry toner digital presses and for HP Indigo, so short digital runs are possible. It also prints by offset and screen. It suits cafes, kitchens, trades, gyms and outdoor businesses, where a card may meet water, oil or greasy hands.
What to watch out for. If people need to write on your card, ask for a sample and test a pen first. The maker says HDPE is recyclable in plastic stream 2, but no recycling scheme backs that, and a coated plastic card is unlikely to be accepted in paper recycling. It contains no recycled content. It also sits higher in the range than other synthetic papers. If you want a tough plastic card we print, see Opaque plastic in this guide.
Feel
Matt, paper-like, flexible
Look
Matt-coated white paper
Eco
No eco claim. HDPE plastic, no recycled content
Best for
Cafes, kitchens, trades and gyms
Not in our range. Ask us and we will point you to the closest card we print.
Rare 69 of 85
Acrylic cards
Also called perspex or PMMA cards
1 to 3mmAbout 3.00 mmWrite on it: Not recommendedFinishes: Laser engraving, white ink, UV print, laser-cut shapes
Edge view, about 3.00 mmDashed line: a credit card
A thick, glass-like sheet of cast acrylic, laser cut into cards, for brands that want a solid see-through object rather than a card.
Acrylic cards are cut from cast PMMA sheet, a rigid, glass-clear plastic. They are usually 1 to 3mm thick, with 3mm the most common. That is several times thicker than a plastic business card. The sheet comes clear, frosted, mirrored or in translucent colours.
Pros
Glass-like clarity and real thickness
Clear, frosted, mirror and coloured options
Back engraving shows through the front
Laser cutting allows custom shapes
Cons
Too thick for most wallets and card holders
Not a surface for writing on
Rarely recycled, resin code 7
Mirror versions cost more to make
Read more about Acrylic cards
Because the material is so thick, acrylic cards are cut with a laser, not a guillotine. Lettering and logos are added by laser engraving, white ink or UV printing. On clear acrylic, an engraving on the back shows through the front, which gives a floating, etched-glass look. In the hand the card feels solid and glossy, more like a small object than a piece of stationery.
What to watch out for. A 3mm card is thick and heavy, and it will not slide easily into a wallet or a standard card holder. The glossy, non-porous face is not a good surface for writing on. Mirror acrylic costs more to make than clear. Acrylic is also rarely recycled: it is resin code 7, and many recycling centres do not have the facilities to process it. It is offered by only a small number of specialist makers.
If you want a see-through card that still fits a wallet, our Clear plastic card is the closest card in our range.
Feel
Solid, smooth and glossy, like glass
Look
Clear, frosted, mirror or translucent colour
Eco
Resin code 7, rarely recycled
Best for
Designers, architects and display or signage businesses
Not in our range. Ask us and we will point you to the closest card we print.
Rare 70 of 85
Teslin synthetic paper
Also called PPG Teslin or microporous synthetic
6 to 14 mil (about 0.15 to 0.36mm)About 0.25 mmWrite on it: Ask usFinishes: Embossing, foil, lamination
Edge view, about 0.25 mmDashed line: a credit card
A tough, paper-like synthetic best known from laminated ID cards, for jobs that need a card that shrugs off water and tearing.
Teslin is a synthetic sheet made by PPG from a microporous polyolefin and silica matrix. In plain terms, it is a plastic film full of tiny pores. Those pores soak up ink, toner and laminate and lock them into the surface, so it prints much like paper without special inks. Its main use is laminated ID cards and membership cards.
Pros
Prints like paper on many press types
Resists water, chemicals and tearing
Takes embossing and foil
Card thicknesses up to about 0.36mm
Cons
Light for its thickness, so less stiff than it looks
Mostly made for laminated ID cards
Biodegradable grade breaks down slowly
Rarely offered as a printed business card
Read more about Teslin synthetic paper
It comes in 6 to 14 mil, about 0.15 to 0.36mm thick. It is a good example of why gsm is not thickness. A common 10 mil grade is about 0.25mm thick but weighs only 167gsm, because the sheet is so light for its size. That means it can feel less stiff than its thickness suggests.
Teslin runs on more presses than most synthetics, including toner, inkjet, offset, letterpress and HP Indigo, and it takes embossing and foil. It resists water, chemicals, abrasion and tearing. One grade is sold as biodegradable, but the maker's own figure is 7.8% breakdown over 74 days in lab conditions, so do not treat that as a fully biodegradable card. It is rarely offered as a printed business card.
If you need a tough card that handles water and wear, our Rigid PVC card is the closest card in our range.
Feel
Smooth, light and paper-like
Look
Matt white
Eco
No eco claim
Best for
Trades, outdoor work and cards that get handled a lot
Not in our range. Ask us and we will point you to the closest card we print.
Rare 71 of 85
Wood veneer and solid wood
Also called timber or wooden business cards
About 0.5mm veneer to 2.4mm solidWrite on it: Ask usFinishes: Laser engraving, UV print with white ink, laser-cut shapes
Thickness varies by maker
Thin slices of real timber, from paper-backed veneer to solid wood, for people who want every card to carry its own grain.
Wooden cards are made from thin slices of real timber, sliced or peeled from a log. They come in three forms. Paper-backed veneer is one thin wood layer on a paper backer, about 0.5mm thick. Two-ply veneer is two wood layers bonded together, about 0.64mm. Solid wood cards are much thicker, about 1.3 to 2.4mm. Species include cherry, maple, walnut, birch, beech, oak, sapele and Australian hoop pine. Bamboo veneer is a pale yellow option.
Pros
Real timber grain, every card unique
Laser engraving marks without ink
Many species, from pale birch to dark walnut
Thin veneer, about 0.5mm, is far slimmer than solid wood
Cons
Engraving is hard to read on dark woods
Solid wood is thick for wallets
Sensitive to heat and humidity
Longer lead times than paper cards
Read more about Wood veneer and solid wood
Every card shows its own grain, so no two are the same. Most wooden cards are marked by laser engraving, which burns the design into the surface without ink. Some are UV printed in full colour over a white base layer. Engraving shows up well on pale woods and bamboo, but contrast is poor on dark woods such as walnut, where white ink works better.
What to watch out for. Solid wood at 1.3mm and up is thick for a wallet. Wood reacts to its surroundings, so store cards away from extreme heat and humidity. Paper-backed veneer includes paper and glue, so it is not pure wood. Some makers mention FSC timber, so ask for proof if that matters to you. Lead times can run to several weeks.
If you love a natural, earthy look on a card that is easy to print, our Kraft board is the closest card in our range.
Feel
Real timber grain, warm and rigid
Look
Natural wood in light or dark species
Eco
No eco claim
Best for
Builders, cabinet makers, landscapers and outdoor brands
Not in our range. Ask us and we will point you to the closest card we print.
Rare 72 of 85
100% cotton 600gsm
Also called letterpress cotton, Gmund Cotton 600 or Crane Lettra
600gsmAbout 1.00 mmWrite on it: Yes, pen. Stamp ink may featherFinishes: Letterpress, foil, blind deboss
Edge view, about 1.00 mmDashed line: a credit card
The classic letterpress card: thick, soft 100% cotton that takes a deep, crisp impression.
When people picture a letterpress business card, this is usually the paper. Two 100% cotton papers own this space. Gmund Cotton from Germany is the one we use, at 600gsm in Linen Cream, Max White, Natural Beige, New Grey, Gentlemen Blue and Power Blue. Crane's Lettra is the well known American letterpress cotton, made without surface sizing so it stays supple and takes a deep impression. Lettra is not in our range.
Pros
The classic letterpress paper, takes a deep impression
About 1mm thick, thicker than a credit card
Made from pre-consumer recycled cotton
Pens write beautifully on it
Cons
Soft surface dents and scratches easily
Cotton specks and light spots are normal
Metallic foil can oxidise unless protected
Colour prints softer, so it suits texture over bright colour
Read more about 100% cotton 600gsm
Gmund Cotton 600gsm is about 1mm thick, thicker than a credit card. It feels soft and bulky, which is exactly why letterpress works so well on it. The plate presses the ink into the paper, leaving a dent you can feel with your thumb.
Beyond letterpress, it takes foil and blind deboss. Deboss, letterpress without ink, leaves no mark on the back and works best on paper over 400gsm, so this weight suits it well. You can combine letterpress on the front with foil on the back. Pens write beautifully on uncoated cotton, though stamp ink may feather.
What to watch out for. The surface is very soft, so it dents and scratches easily, and small cotton specks and light spots are normal. Metallic foil can oxidise over time unless protected. Darker colours may be limited to white, silver or gold ink. Colour prints softer on uncoated cotton, so letterpress here is about texture and depth, not bright colour. It is made from pre-consumer recycled cotton and is acid free.
Also called MultiLoft, Colorplan 700, triplex or coloured-core cards
600 to 1300gsmAbout 0.86 mmWrite on it: Ask usFinishes: Letterpress, foil, screen print, coloured core
Edge view, about 0.86 mmDashed line: a credit card
Two, three or four sheets bonded into one heavy card, for anyone who wants real thickness and a coloured edge built into the paper.
These are layered cards made by bonding sheets together. MultiLoft (formerly Mohawk Superfine Layers) uses press-sensitive cohesive sheets: they are printed first, then bonded under pressure when the cards are cut. Two sheets make about 648gsm, and adding inserts makes triple thick, up to 975gsm, or quadruple thick, up to 1300gsm. Colorplan 700gsm is a heavy sheet about 0.92mm thick. Cotton duplex and triplex cards bond two or more sheets back to back, often with a coloured middle sheet.
Pros
Coloured edge built into the card, not painted
Very rigid at 600 to 1300gsm
Each face can be a different paper
FSC certified options
Cons
Longer production, more for die-cut shapes
Bulky in card holders
gsm alone does not tell you the thickness
Costs more to make than single sheets
Read more about Mill duplex, triplex and ultra-thick boards
In the hand these cards are very rigid and heavy. A coloured middle layer shows as a stripe on every edge, built into the card rather than painted on. Each face can be a different paper or colour. MultiLoft can run on HP Indigo and toner presses, and Colorplan 700 suits letterpress, screen and hot foil.
What to watch out for. These cards take longer to make, and die-cut shapes add more time. They are bulky and can take up about double the space in a card holder. Remember gsm is weight, not thickness, so ask for the actual thickness. MultiLoft and Colorplan 700 are FSC certified.
Our STAX layered card and Cotton 800gsm are the closest cards in our range.
Feel
Very thick, rigid and heavy
Look
Clean faces, optional coloured edge stripe
Eco
MultiLoft and Colorplan 700 are FSC certified
Best for
Designers, studios and premium brands that want weight
Not in our range. Ask us and we will point you to the closest card we print.
Rare 74 of 85
Plantable seed paper
Also called seeded or plantable paper
Handmade, about 250 to 300gsmWrite on it: Ask usFinishes: Inkjet print
Thickness varies by maker
Handmade recycled paper with live seeds inside, for brands that want a card people can plant once they are done with it.
Seed paper is handmade from recycled paper pulp with live seeds set into it. After use, the card is soaked in water until soft and planted. Australian makers use native seeds such as bottlebrush and Swan River daisy, as well as wildflowers and herbs. Several Australian makers already print 90 x 55mm business cards on it.
Pros
Can be planted after use
Native Australian seed options
Made by several Australian makers
Recycled pulp, per the maker
Cons
Not suited to laser or toner printing
Fine type and solid colour print poorly
Some seeds cannot be sent to WA or Tasmania
Made to break down, so not durable
Read more about Plantable seed paper
It is soft, lumpy and handmade, with flecks of seed and fibre through the sheet. That gives a crafted look, but fine type, thin lines and large solid areas of colour will not print crisply. Printing is usually done by inkjet. One Australian maker says it is not suitable for laser printers, which can rule out digital toner presses.
What to watch out for. The card is made to break down in water, so it is less durable than board. Seed type matters: one Australian maker will not ship its bottlebrush seed paper to WA or Tasmania because of myrtle rust restrictions. If your contacts are interstate, check the seed mix before you order. The recycled content is the maker's own claim, and biodegradable claims come without a named standard.
If you want a recycled card that prints crisply and lasts, our Recycled board is the closest card in our range.
Feel
Soft, lumpy handmade paper with seed flecks
Look
Natural, speckled and uneven
Eco
Recycled pulp, maker's claim; plantable after use
Best for
Garden, nursery, eco and wellness brands, event giveaways
Not in our range. Ask us and we will point you to the closest card we print.
Rare 75 of 85
Cotton 800gsm
Also called extra thick cotton
800gsmWrite on it: Yes, penFinishes: Flat print, edge paint
Thickness varies by maker
The heaviest paper in our range, a thick natural white cotton card that is popular with painted edges.
Cotton 800gsm is the thickest paper we offer. It is an unbranded cotton board in Natural White and is FSC certified.
Pros
The thickest paper in our range
Shows a wide, bold painted edge
FSC certified
Soft uncoated natural fibre
Cons
No laminate, so it can scuff
Colours print softer than on coated board
For letterpress, choose the 600gsm cotton instead
Only one colour, Natural White
Read more about Cotton 800gsm
The surface is uncoated natural fibre, soft to the touch, and the sheer weight is the point. Remember that gsm is weight, not thickness, so ask for a sample if you want to feel how thick it is. If you have asked us for anything above 450gsm, like 600 or 700gsm, this is the top of the paper ladder.
In our range it is offered with flat print and edge paint. Edge paint suits it well: the thicker the card, the wider the painted stripe, so a heavy card shows a bold line of colour around every edge. Customers often ask for coloured edges to hide white edges on dark designs. Being uncoated, it can be written on with a pen.
What to watch out for. It has no velvet or matt laminate, so it can scuff. If you want letterpress, choose the 600gsm cotton instead. Colour prints softer on uncoated paper than on coated board. Only one colour is offered. Like every card in this guide, it is far too thick for an office printer.
360gsm film or 0.76mm cardAbout 0.28 mmWrite on it: Ask usFinishes: Toner print, card printer, lamination
Edge view, about 0.28 mmDashed line: a credit card
Two plastic options from the ID card world, a thin printable polyester film and a credit-card style composite, for cards that must resist heat and wear.
PET film is a smooth, coated, matt white polyester sheet made for dry toner presses. At 360gsm it is about 0.28mm thick, close to a standard paper card. It resists heat up to 200C. PVC-PET composite cards are a different product: blank credit-card style cards, 0.76mm thick, made from 60% PVC and 40% PET. The PET is added so the card can be laminated.
Pros
PET film handles heat up to 200C
Film is close to paper card thickness
Composite has a credit-card feel
Composite is made to take lamination
Cons
Composite cards are smaller than 90 x 55mm
Composite is still 60% PVC
PET film is limited to toner presses
Rarely offered as a business card
Read more about PET film and PVC-PET composite
PET film looks and feels like a smooth plastic card with a matt face. The composite feels like a bank or ID card, stiff and slick. Both are used more for ID, membership and loyalty cards than for business cards, so very few printers offer either as a business card.
What to watch out for. Composite blanks are made to the credit card size of 85.6 x 54mm, a little smaller than a standard 90 x 55mm Australian business card, so they will not match your other cards. The composite is still mostly PVC. PET film needs a toner press, so the print options are narrower than paper.
If you want a plastic card in standard business card size, our Rigid PVC and Clear plastic cards are the closest cards in our range.
Feel
Smooth plastic, thin film or stiff card
Look
Matt white film or glossy ID-card style
Eco
No eco claim
Best for
Membership, loyalty and ID-style cards
Not in our range. Ask us and we will point you to the closest card we print.
Rare 77 of 85
Digital polyester synthetics
Also called Digi Tuff, Xerox NeverTear, waterproof or tearproof paper
260 to 495gsmAbout 0.27 mmWrite on it: Ask usFinishes: Toner and offset print
Edge view, about 0.27 mmDashed line: a credit card
Waterproof, tearproof polyester sheets made for digital presses, for cards that need to survive rain, grease and pockets.
Digi Tuff and Xerox Premium NeverTear are polyester synthetics. They are plastic films made to run on digital presses. Digi Tuff is made for dry toner and offset printing, and its recycled grade is certified for HP Indigo. NeverTear is a matt white polyester film for colour and mono laser printers. A common card weight of both is about 365 to 368gsm and about 0.27mm thick, close to a standard paper card.
Pros
Waterproof and tear resistant
No lamination needed
Close to paper card thickness
Clear, frosted and metallic versions exist
Cons
Writing on it is not well documented
Costs more to make than common synthetics
NeverTear has no eco claim
Recycled content is a maker claim only
Read more about Digital polyester synthetics
The selling point is toughness. Digi Tuff is described as extremely tear and water resistant, and oil resistant, and it removes the need for lamination. NeverTear is waterproof, tear resistant and has antimicrobial protection. Digi Tuff also comes in clear, frosted and metallic versions. Some Australian printers already sell 260gsm Digi Tuff as waterproof business cards.
What to watch out for. The surface is smooth plastic, so ask before you plan to write on the card with a pen. Polyester costs more to make than common synthetic papers. NeverTear carries no eco claim. The Digi Tuff recycled grade states 85% pre-consumer waste and 15% new polymer, but that is the maker's own claim with no named scheme.
If you need a tough, waterproof card, our Rigid PVC card is the closest card in our range.
Feel
Smooth matt plastic film
Look
Matt white, or clear, frosted and metallic versions
Trades, hospitality, outdoor and marine businesses
Not in our range. Ask us and we will point you to the closest card we print.
Rare 78 of 85
Real leather
Also called vegetable-tanned leather cards
About 1.2mmAbout 1.20 mmWrite on it: Ask usFinishes: Laser engraving
Edge view, about 1.20 mmDashed line: a credit card
Vegetable-tanned cowhide, laser engraved, for leather workers and craft brands that want the card to be the product.
Leather business cards are cut from vegetable-tanned cowhide, leather tanned with plant tannins. A typical card hide is about 1.2mm thick, which one maker describes as about as thick as four regular cards. Be careful with names: some papers are sold as leather, such as Gmund White Leather, but they are paper with a leather-like finish, not hide.
Pros
Real, tactile hide
Laser engraving marks the grain side without ink
Each card has natural grain
Pairs with leather goods brands
Cons
Back side does not engrave well
Thick, about four paper cards
Natural marks vary from card to card
Few printers offer it
Read more about Real leather
Leather cards are usually laser engraved on the smooth grain side, which is the face. The back, the flesh side, is fuzzy and does not take laser engraving as well, so plan for a one-sided design. The feel is soft, warm and tactile, very different from paper or plastic, and each card shows the natural grain of the hide.
What to watch out for. A 1.2mm card is thick for a wallet. Hides are natural and irregular, so expect some variation between cards. Very few printers offer real leather business cards, so expect a small-run, made-to-order product. Debossing or foil on leather cards is something to ask about rather than assume.
If you want a premium, heavy card with a hand-made feel, our 100% cotton 600gsm board is the closest card in our range.
Feel
Soft, warm and tactile
Look
Natural tan hide with grain
Eco
No eco claim
Best for
Leather workers, saddlers, fashion and craft brands
Not in our range. Ask us and we will point you to the closest card we print.
Rare 79 of 85
Gold, rose gold and silver plated metal
Also called gold metal, brass-finish or 24k gold cards
0.3, 0.5 and 0.8mmWrite on it: Not recommendedFinishes: Etching, cut-through, screen print, full colour
Thickness varies by maker
Stainless steel with a gold, rose gold, silver or copper-tone coating, for people who want the look of precious metal on a durable card.
Most gold, rose gold, copper and brass-finish metal cards are not solid gold, copper or brass. They are stainless steel with a coloured coating. Colours are added by PVD, a coating bonded to the steel in a vacuum chamber, or by electroplating. The steel base usually comes in 0.3, 0.5 or 0.8mm, and a 0.5mm card weighs about 18g. So when you compare metal cards, the question is the coating, not the metal underneath.
Pros
Gold look on a durable steel base
PVD coatings do not tarnish
Etching and cut-through work well
Steel base is strong and rigid
Cons
The colour is only a coating
24k gold claims are hard to check
Some gold cards are plastic, not metal
Not a card for writing on
Read more about Gold, rose gold and silver plated metal
These cards look and feel like steel cards with a warm metallic colour. They can be screen printed, surface etched and cut through, and full colour is possible. PVD coatings do not tarnish. Etching cuts into the surface, so etched areas can show the steel colour beneath the coating.
What to watch out for. Claims of 24k gold are hard to check, and the thickness of the gold layer is rarely stated. Some 24k gold cards are a PVC plastic core with a gold layer, not metal at all, so ask what the base is. The plastic version carries no eco benefit.
Our Stainless steel metal cards are the closest cards in our range, and coloured finishes such as gold and rose gold are usually a coating on that same steel.
0.3 to 0.8mmWrite on it: Not recommendedFinishes: Etching, cut-through, laser engraving, UV print, PVD colour
Thickness varies by maker
The heaviest card in this guide, real stainless steel with etching, engraving and cut-through detail.
Stainless steel is the top of the material ladder. Metal cards are usually made from about 0.3 to 0.8mm sheet. A 0.3mm card is thinner than a credit card, while a 0.8mm card is extremely rigid. A 0.5mm card weighs about 18g and a 0.8mm card about 29g. Our Metal Business Cards are quoted job by job, so ask which metal and thickness your quote uses.
Pros
The heaviest, most memorable card in this guide
Does not rust
Cut-through shapes and etching paper cannot do
Stainless steel is fully recyclable as a material
Cons
Mirror finishes show fingerprints and scratches
No painted edges
Thin gauges can bend
Not a card for writing on
Read more about Stainless steel metal cards
In the hand it is cool to the touch and heavier than any other card. Finishes include brushed, matt black and cut-through detail, and metal cards are offered in silver, gold and matte black. Coloured finishes such as black, gold and rose gold are usually applied as a PVD coating, which is very hard and does not flake like paint.
Steel allows things paper cannot. Chemical etching cuts patterns into the surface, and etching from both sides meets in the middle to make cut-through shapes, with optional colour infill. Laser engraving gives fine detail, with text best kept to at least 1.5mm tall, and UV printing can add full colour gradients or photos. Metal cards are quoted from 50 cards per design.
What to watch out for. Mirror finishes show fingerprints and scratches, while brushed and matt hide wear better. Painted edges are not offered on steel, because paint chips off a steel edge in a wallet. Thin gauges can bend, so do not expect 0.3mm to be unbendable. It is not a card for writing on. Stainless steel does not rust and is fully recyclable as a material.
Feel
Cool, heavy and rigid
Look
Brushed, matt black or mirror metal
Eco
Stainless steel is 100% recyclable as a material
Best for
Founders, executives and anyone whose card is the pitch
About 0.2 to 0.5mmWrite on it: Not recommendedFinishes: Chemical and laser etching, cut-through, deboss, colour print
Thickness varies by maker
A copper and zinc alloy with a real gold colour all the way through, for people who want genuine metal rather than a coating.
Solid brass is a copper and zinc alloy, usually cartridge brass. Unlike most gold-look metal cards, there is no coating: the gold colour runs right through the metal, so there is no plating to wear off. Brass cards are offered in thin gauges, around 0.2 to 0.5mm. Brass is a dense metal, so it feels heavy for its thickness.
Pros
Genuine gold colour, no plating to wear off
Etches well for fine detail
Heavy, premium feel
Many finishes, from mirror to antique
Cons
Tarnishes unless lacquered
Most cards sold as brass are plated steel
Few printers offer solid brass
Minimum orders can be large
Read more about Solid brass
Brass takes chemical and laser etching well, which suits fine detail, and it can also be colour printed, cut through and debossed. Finishes include brushed, mirror, frosted, antique and matt black. The look is a warm, rich gold.
What to watch out for. Copper alloys tarnish over time, so expect brass to darken unless it has a protective lacquer. Be careful with names: most cards sold as brass are actually plated stainless steel, so ask whether a card is genuine brass or a brass finish. Few business card printers offer solid brass, and minimum orders can be large. Brass is recyclable as a metal.
If you want a gold-coloured metal card, our Stainless steel metal cards are the closest cards in our range, with coloured finishes applied as a coating.
Feel
Heavy, cool and solid
Look
Warm gold colour, brushed, mirror or antique
Eco
Recyclable as a metal
Best for
Jewellers, watchmakers, architects and heritage brands
Not in our range. Ask us and we will point you to the closest card we print.
Rare 82 of 85
Carbon fibre
Also called CFRP or real carbon cards
About 0.5mmAbout 0.50 mmWrite on it: Not recommendedFinishes: Screen print, full colour on one side
Edge view, about 0.50 mmDashed line: a credit card
Real twill-weave carbon fibre set in epoxy resin, for brands linked to motorsport, cycling or engineering.
Real carbon fibre cards are made from woven carbon fibre set in epoxy resin. Cards are about 0.5mm thick, close to a credit card, with a high-gloss twill weave. Be careful with names: carbon-look PVC cards are plastic with a printed or film carbon pattern. They cannot copy the depth of a true twill weave or the stiffness of cured carbon fibre.
Pros
Real twill weave that PVC cannot copy
Thin, about 0.5mm, credit-card feel
Light and stiff
A strong fit for technical brands
Cons
Not recyclable
Lead times of two to three weeks
Carbon-look PVC is often sold alongside it
Not a card for writing on
Read more about Carbon fibre
In the hand a carbon fibre card is light and stiff, with a deep, glossy weave under the surface. Cards are usually screen printed in one colour on both sides, or printed in full colour on one side. Raw carbon fibre sheet is available in Australia.
What to watch out for. Carbon fibre costs more to make than metal or plastic, and lead times of two to three weeks are common. It is a thermoset composite, which means it cannot be melted down and recycled. The glossy resin face is not a surface for writing on. Few printers offer real carbon fibre cards, so ask whether a card is real carbon or carbon-look PVC.
If you want a slim, rigid card with a dark technical look, our Stainless steel metal cards and Rigid PVC cards are the closest cards in our range.
Feel
Light, thin and stiff
Look
Glossy black twill weave
Eco
Thermoset composite, not recyclable
Best for
Motorsport, cycling, automotive and engineering brands
Not in our range. Ask us and we will point you to the closest card we print.
Rare 83 of 85
Solid copper
Also called pure copper cards
0.3 to 0.8mmWrite on it: Not recommendedFinishes: Laser and chemical etching, deboss, cut-through, colour print
Thickness varies by maker
Pure copper sheet with a warm reddish glow, for people who want a metal card that changes and ages over time.
Solid copper cards are cut from pure copper sheet. They come in thin gauges from about 0.3 to 0.8mm. Copper is a dense metal, heavier than the other common card metals, so even a thin card feels substantial in the hand. The colour is a distinctive warm, reddish metal.
Pros
Distinctive warm copper colour
Durable metal
Many finishes, from mirror to frosted
Etching and cut-through work well
Cons
Tarnishes without a coating or care
Heavier than other card metals
Hard to tell solid copper from plated
Costs more to make than brass
Read more about Solid copper
Copper takes laser and chemical etching, one to four colour and full colour printing, debossing and cut-through designs. Finishes include mirror, brushed and frosted. The look ranges from bright and polished to soft and satin, depending on the finish.
What to watch out for. Copper tarnishes over time and needs an anti-tarnish coating or some care to keep its shine. Some people like the aged look, others do not, so decide which you want. Be careful with names: many cards sold as copper are copper-tone plating on stainless steel, so ask whether a card is solid copper. Copper is recyclable as a metal.
If you like the warm colour but want a card that does not tarnish, our Stainless steel metal cards are the closest cards in our range, with coloured finishes applied as a coating.
Feel
Heavy, cool and solid
Look
Warm reddish metal, mirror, brushed or frosted
Eco
Recyclable as a metal
Best for
Electricians, craft brewers, designers and artisan brands
Not in our range. Ask us and we will point you to the closest card we print.
Rare 84 of 85
Slate and marble
Also called stone veneer or real stone cards
Slate about 1.5mm, marble about 1mmWrite on it: Ask usFinishes: Laser engraving, colour fill, laminated print on slate backs
Thickness varies by maker
Real stone split or cut thin and backed for strength, for brands in stone, building or design that want a card no one else has.
Slate cards are made from wafer-thin stone veneer split from whole blocks of slate. The back is stabilised with polyester resin and glass fibre or cotton fabric, which makes the card more resistant than raw stone. A slate card is about 1.5mm thick and weighs about 50g, around ten times a paper card. Marble cards are genuine marble on a gold aluminium backing, hand cut and sanded, about 1mm thick and about 18g.
Pros
Real stone, every card unique
Laser engraving with colour fill
Slate backs can carry full colour print
Marble is thin at about 1mm
Cons
Slate is heavy, about ten paper cards
Both need a backing to stop breakage
Each made by a single specialist
Marble sets are often out of stock
Read more about Slate and marble
Every stone card is unique, with its own colour, texture and veining. Slate fronts can be laser engraved, printed or left plain, and the back can carry a laminated paper layer with full colour print. Marble cards are laser engraved, with the lettering filled in gold, silver or white.
What to watch out for. Neither material is pure stone: both need a backing to stop them breaking. Slate is heavy and thick, so it will not suit a slim wallet. Each comes from a single specialist maker, and marble cards are sold as finished sets that are often out of stock. Stone cards sit at the very top of the range.
If you want a dense, heavy card for the same kind of impact, our Stainless steel metal cards are the closest cards in our range.
Feel
Cool, hard and heavy
Look
Natural stone texture and veining
Eco
No eco claim
Best for
Stonemasons, builders, interior designers and architects
Not in our range. Ask us and we will point you to the closest card we print.
Rare 85 of 85
Titanium
Also called aerospace-grade titanium cards
0.64 to 1.25mmWrite on it: Not recommendedFinishes: Laser engraving, laser colour marking, PVD colour
Thickness varies by maker
A strong, light metal with a cool grey sheen, for people who want the most exclusive metal card there is.
Titanium cards are cut from commercially pure or Grade 5 titanium, usually 0.64 to 1.25mm thick. Titanium is lighter than stainless steel at the same thickness, so a card weighs about 10 to 14g. It is strong and resists corrosion. Finishes include brushed, mirror, matte, black and coloured PVD coatings.
Pros
Lighter than steel at the same thickness
Strong and corrosion resistant
Laser colour marking possible
Highly exclusive
Cons
The costliest common card metal
Fake titanium is common online
Lead times of 12 to 30 days
Very few printers offer it
Read more about Titanium
Titanium cards are usually laser engraved, which marks the metal without ink. A satin finish also allows laser colour marking, where the laser changes the colour of the metal surface itself. Titanium can also be PVD coated in colour, like steel.
What to watch out for. Titanium is the costliest common card metal, and lead times can run 12 to 30 days. Fake titanium is common on online marketplaces, where titanium-coloured steel or coated cards are sold under the name, so ask the maker for the grade. Very few business card printers offer it. It is not a card for writing on, and like any bare metal it is not made to take pen.
If you want a premium metal card, our Stainless steel metal cards are the closest cards in our range, and our Anodised aluminium cards are a lighter option.
Feel
Light for metal, rigid and cool
Look
Cool grey, brushed, mirror, black or coloured
Eco
No eco claim
Best for
Executives, engineers, tech and luxury brands
Not in our range. Ask us and we will point you to the closest card we print.
Weight and thickness, side by side
Weight
Typical thickness
Microns
Approx. US pt
Measured examples
250gsm
about 0.29 to 0.34mm
292 to 335µm
about 11 to 13pt
Two Curious Metallics sheets at 250gsm: 292µm and 335µm
300gsm
about 0.34 to 0.37mm
340 to 370µm
about 13 to 15pt
Uncoated board 340µm, kraft board 370µm. A 35% cotton sheet (Wild) is 630µm
A velvet laminated card sold as 450gsm is about 0.5mm, 440gsm kraft 560µm. Wild 450gsm is 970µm
600gsm
about 1 to 1.2mm
1,000 to 1,200µm
about 39 to 47pt
Gmund Cotton about 1mm, recycled boxboard 1,000µm, Wild 1,200µm
700gsm
about 0.92mm
920µm
about 36pt
Colorplan 700gsm, 920µm
800gsm
Not published
Not published
Not published
No maker we found publishes a thickness for 800gsm cotton or colour-core cards
Everyday things, for scale
Everyday object
Typical thickness
Microns
Approx. US pt
Notes
Cling wrap
about 0.013mm
about 12.7µm, many brands now 8 to 10µm
about 0.5pt
Thinner than a laminating film
Laminating film, per side
about 0.012 to 0.035mm
12 to 35µm
about 0.5 to 1.4pt
Gloss and matt film is thinner than soft touch (velvet) film
Human hair
about 0.02 to 0.18mm
17 to 181µm
about 0.7 to 7pt
Hair varies a lot, about 75µm is often used as a middle figure
80gsm office paper
about 0.1mm
about 100µm
about 4pt
A standard copy paper sheet
Playing card
about 0.3mm
about 270 to 330µm
about 11 to 13pt
Close to a light 250gsm card
Credit card or driver licence
0.76mm
760µm
30pt
Set by ISO/IEC 7810 (ID-1), plus or minus 0.08mm. The dashed line on this page
Australian 5c coin
about 1.3mm
about 1,300µm
about 51pt
Legal maximum is 1.78mm
US printers sell cards by points (pt), and 1pt is exactly 0.001 inch, or 0.0254mm. So pt is a true thickness. gsm is a weight. Thickness equals weight times bulk, and bulk changes with coating, fibre, pressing and the number of layers. That is why the web gives 16pt as both 350gsm and 400gsm, and 32pt as 600, 650 or 700gsm. A 17pt cotton card can weigh 298gsm, while a 20pt soft touch card weighs 460gsm. Thickness is also measured at different pressures in different countries, 100 kPa under ISO 534 and often 50 kPa in North America, so two spec sheets for one paper can disagree. Treat any pt to gsm figure as a rough guide, and ask for the measured thickness of the exact stock.
Questions people ask
What gsm are business cards?
Most standard business cards in Australia are printed on 300 to 400gsm board, and 350gsm is the standard weight at many printers, including ours. Heavier laminated cards are sold as 450gsm, which is about 400gsm board plus plastic film. Layered and cotton cards go from about 600 to 800gsm and beyond. The weight our customers name most often is 450gsm. Remember that gsm is weight, so check the thickness as well.
Does a higher gsm mean a thicker card?
No, not on its own. gsm is weight per square metre, not thickness. A 350gsm coated silk board measures 347 microns, while a 350gsm uncoated board measures 395 microns. A 450gsm Wild cotton blend is 970 microns, almost twice as thick as a 450gsm laminated card at about 0.5mm. Coated boards are dense. Uncoated, cotton and layered boards are bulky. Compare microns or mm when thickness matters to you.
How thick is a business card in mm?
A typical 350gsm card is about 0.35 to 0.47mm thick, depending on the paper. A laminated card sold as 450gsm is about 0.5mm. Heavy cotton at 600gsm is about 1mm. For comparison, a credit card is 0.76mm and a sheet of 80gsm office paper is about 0.1mm. Most standard cards are around half the thickness of a credit card.
What is the thickest business card?
In paper, the thickest cards are bulky cotton and layered cards. One Italian mill makes an 850gsm sheet that reaches 2mm. Duplex cards are made from two sheets glued together, about 600 to 700gsm. Triplex cards use three sheets, about 900 to 1,000gsm. In our range, STAX is 700gsm, cotton goes up to 800gsm, and Wild 450gsm cotton is 970 microns. In our range, velvet laminate is offered on the 450gsm card, not on the thickest uncoated cards.
What is the best paper for business cards?
It depends on what the card has to do. If you need to write or stamp on it, choose an uncoated paper. For the brightest colours and photos, gloss laminate is the strongest. For a soft, grippy feel, choose velvet laminate, which also carries spot UV, Scodix and foil. For a deep letterpress impression, choose cotton. For recycled content, ecoStar is 100% post-consumer recycled and FSC Recycled certified.
Can I write on my business cards?
Only on uncoated, unlaminated paper. Ink dries by soaking into the fibre, and a coating or plastic film stops that. Kraft, recycled, linen, cotton and STAX cards take ballpoint, gel pen and stamp ink. Matt Cello 1 Side has a laminated front and an uncoated back you can write on. Gloss, velvet, and matt laminated on both sides cannot be written on reliably. Foil, spot UV and Scodix areas do not take ink either.
Matt or gloss business cards: which is better?
Neither is better, they do different jobs. Gloss laminate gives the brightest colours and photos, but shows scratches and glare. Matt laminate is soft and glare-free, but it can scuff, and it turns solid black into a deep charcoal. Matt is the better base for spot UV, because a gloss spot needs a dull field to show. Spot UV does not bind well to gloss laminate. Neither takes pen or stamp ink.
Is velvet a type of paper?
No. Velvet, also called soft touch, is a thin plastic film glued to both sides of the board. On our velvet cards the board is about 400gsm, and the film adds the rest of the 450gsm. It feels smooth and slightly grippy. It softens solid black and dark colours, and standard velvet film can show fingerprints and scratches. Like any laminate, it cannot be written on or put in kerbside recycling.
What is the difference between spot UV and Scodix?
Both are clear gloss finishes printed over parts of your design. Spot UV is applied through a screen as a flat layer about 5 to 8 microns thick. It looks shiny but you cannot really feel it. Scodix is a digital press that jets clear polymer much thicker, up to 250 microns, so the gloss is raised and you can feel it. Scodix places it more precisely. Neither adds colour. On our cards both go on one side only.
Is gold foil real gold?
No. Foil is a very thin layer of aluminium, about 0.02 microns, on a plastic carrier. Gold foil is that aluminium under a yellow tinted lacquer, so the colour sits in the lacquer, not the metal. Hot foil is pressed on with a heated die, so it also leaves a slight dent in the card. On our foil cards, foil goes on one side only, in one foil colour.
Are business cards recyclable?
Uncoated paper cards can go in kerbside paper recycling, according to Planet Ark. Laminated cards cannot, because Planet Ark lists laminated sheets as not recyclable. That rules out gloss, matt and velvet laminated cards. Plastic cards are not accepted either, because councils take rigid containers, not flat plastic items. If recycling matters to you, choose an unlaminated paper such as recycled, kraft, linen or cotton.
What is 16pt in gsm?
16pt is a thickness: 0.016 inch, or about 0.41mm. It has no fixed gsm, because weight and thickness depend on the paper. US printers usually call it about 350gsm. In our data, 350gsm boards run from 347 to 473 microns, and 400gsm coated boards from 407 to 460 microns. So 16pt sits roughly between a 350gsm and a 400gsm card. Ask for the measured thickness of the exact stock.
Cotton or linen business cards: what is the difference?
Linen is a woven-fabric texture on the surface of the paper, not a fibre. Our linen cards are 350gsm, uncoated and easy to write on. Cotton paper is made from cotton fibre. Gmund Cotton is made from second-cut, pre-consumer recycled cotton. It is soft and bulky, about 1mm at 600gsm, and takes a deep letterpress impression. Cotton dents and scratches more easily than linen.
Can I print business cards on my office printer?
Usually not. One major printer maker says material over 0.30mm may cause feed problems, and material over 0.17mm may lower print quality. Almost every business card board is thicker than 0.30mm. One mill rates its laser-friendly paper for laser printing only under 300gsm. Heavy cotton papers are meant for offset or letterpress, not office printers.
Will my black stay black on matt or velvet cards?
Not fully. Matt and velvet laminates soften solid black into a deep charcoal, and a screen proof cannot show this. Dark colours soften too. On cut dark cards, the white core of the board can also show at the edge. Painted edges are one way to hide it. If a true black matters, ask before you order.
Can spot UV, Scodix or foil go on both sides?
On our standard business cards, spot UV, Scodix and foil go on one side only. Scodix on two sides is not currently available. You can still print full colour on both sides. Plan your design so the shiny or raised feature sits on the side that matters most, usually the front with your logo.
What is the difference between emboss, deboss and letterpress?
Emboss raises a shape out of the card using a pair of metal dies. Deboss presses the shape into the card. Letterpress presses inked plates into soft paper, so the print sits in a dent you can feel. All three move the paper itself, so the shape can show on the back. Cotton papers take the deepest impression. If you want feel without show-through, Scodix is raised on top instead.
Words printers use
gsm
Grams per square metre. The weight of a paper, not its thickness.
Micron (µm)
One thousandth of a millimetre. Paper thickness is usually given in microns, so 400 microns is 0.4mm.
Caliper
The measured thickness of a sheet. ISO 534 measures it at 100 kPa, and North America often uses 50 kPa, so figures can differ.
Point (pt)
A US thickness unit. 1pt is 0.001 inch, or 0.0254mm, so 16pt is about 0.41mm.
Bulk
How thick a paper is for its weight. Uncoated and cotton papers are bulky. Coated boards are dense and thinner at the same gsm.
Artboard
The Australian trade name for a coated board made for print. Most standard business cards are printed on it.
Coated
Paper with a thin mineral layer on its face. It holds ink sharply and gives brighter colour than uncoated paper.
Uncoated
Paper with no coating. It feels natural, takes pen and stamp ink, and prints softer colour.
C1S
Coated one side. A board with a coated face and an uncoated back, useful when the back needs to be written on.
Laminate
A thin plastic film glued over the printed card, about 12 to 35 microns per side. It protects the print, but it cannot be written on or recycled at the kerb.
Celloglaze
The Australian and New Zealand trade word for laminating. Matt cello and gloss cello are matt and gloss laminates.
Velvet (soft touch)
A matt plastic laminate with a smooth, slightly grippy feel. It is a film on the board, not a paper.
Spot UV
A clear gloss varnish applied to chosen parts of a design and cured with UV light. It is flat, about 5 to 8 microns, and looks best on a matt or velvet base.
Scodix
A digital press that jets clear polymer onto chosen areas to make raised gloss you can feel, up to 250 microns high. It is clear, not coloured.
Foil
A metallic film transferred onto the card, made of a very thin layer of aluminium. Gold foil is aluminium under a yellow lacquer.
Hot foil
Foil pressed on with a heated metal die. The pressure leaves a slight dent, so hot foil also debosses the card a little.
Emboss
A shape pushed up out of the card from behind, using a matching pair of dies. The reverse shape can show on the back.
Deboss
A shape pressed down into the face of the card. With no ink or foil it is called a blind deboss.
Letterpress
Printing with inked raised plates pressed into soft paper, leaving the print in a dent you can feel. Cotton papers take the deepest impression.
Duplex
Two sheets glued back to back to make one thick card, usually about 600 to 700gsm.
Triplex
Three sheets glued together, often with a coloured middle sheet that shows at the edge. Usually about 900 to 1,000gsm, though STAX is a 700gsm triplex.
Colour core
A layered card with a coloured middle sheet, so a stripe of colour shows along every cut edge. Also called a coloured seam.
Edge paint
Colour applied to the cut edges of a stack of cards. It can also hide the white core on dark cards. Textured papers can absorb paint unevenly.
Dyed through
Paper coloured all the way through the fibre, like Colorplan, so the cut edge matches the face.
Cotton paper
Paper made from cotton fibre instead of wood pulp, also called cotton rag. It is soft, bulky and takes a deep impression, but dents and scratches easily.
Linen
A woven-fabric texture on the surface of a paper. Linen business cards are usually uncoated and can be written on.
FSC
Forest Stewardship Council certification for responsibly sourced fibre. FSC Recycled and FSC Mix are different labels, so check which one a paper holds.
Grain
The direction most fibres lie in a sheet. Heavy card folds more cleanly along the grain and is more likely to crack across it.
Rich black
Black built from black ink plus some cyan, magenta and yellow, so large dark areas print deeper than black ink alone.
Bleed
Extra artwork that runs past the trim line, usually 2 to 3mm, so no white edge shows when the cards are cut.